Amberā Cruz

Amberā Cruz

Amberā Cruz

Head of Marketing

Planhat

Amberā is a global marketing executive with over 15 years of experience scaling SaaS and data-centric brands across international markets. As Head of Marketing at Planhat, she leads global brand, demand generation, and go-to-market strategy. Previously, she served as VP of Marketing at YipitData and spent over a decade at Meltwater, where she built and led teams across the Americas and Asia-Pacific. Amberā is known for her strategic depth, cross-functional leadership, and ability to craft narrative-driven programs that fuel growth and resonate across regions.

Amberā is a global marketing executive with over 15 years of experience scaling SaaS and data-centric brands across international markets. As Head of Marketing at Planhat, she leads global brand, demand generation, and go-to-market strategy. Previously, she served as VP of Marketing at YipitData and spent over a decade at Meltwater, where she built and led teams across the Americas and Asia-Pacific. Amberā is known for her strategic depth, cross-functional leadership, and ability to craft narrative-driven programs that fuel growth and resonate across regions.

Amberā is a global marketing executive with over 15 years of experience scaling SaaS and data-centric brands across international markets. As Head of Marketing at Planhat, she leads global brand, demand generation, and go-to-market strategy. Previously, she served as VP of Marketing at YipitData and spent over a decade at Meltwater, where she built and led teams across the Americas and Asia-Pacific. Amberā is known for her strategic depth, cross-functional leadership, and ability to craft narrative-driven programs that fuel growth and resonate across regions.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

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Thought-leading customer-centric content, direct to your inbox every month.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.