Irit is a world-renowned expert in customer retention and upsell strategy, with over a decade of experience shaping modern Customer Success practice. Since 2014, she has served as Chief Customer Officer and CEO of CSM Practice, leading global engagements that help B2B companies reduce churn, drive expansion, and embed customer-centricity at scale. Earlier in her career, she was Head of Solutions Consulting at Gainsight. Regularly featured in industry publications and on stage at global CS events, Irit has been named a top strategist and influencer every year since 2013.