Rita is a customer success leader with over 10 years of experience across SaaS, travel, and hospitality. At Customer.io, she manages strategic accounts across EMEA and APAC, having progressed from CSM to leading enterprise relationships. Her background spans high-growth startups and global brands, including Unbabel, Booking.com, and Four Seasons, where she built deep expertise in client management, retention, and cross-functional collaboration. Rita brings a calm, structured approach to scaling teams and driving customer impact across global markets.