Christine is a versatile marketing leader with over 12 years of experience spanning SaaS, media intelligence, and B2B growth strategy. At Planhat, she leads marketing initiatives to support customer-led growth and GTM alignment. Previously, she led field marketing for North America at Meltwater, where she drove campaign strategy, partner marketing, and sales enablement. She also built the corporate marketing function at YipitData, playing a key role during a major $475M investment round. Christine has held both sales and strategy roles and advises startups on GTM through her freelance practice.