The Metrics that Matter for Investors in an Economic Downturn

2 min read

The financial tides changed dramatically in 2022, and funding went from cheap and available to – in many cases – far too expensive. So how can businesses face this new reality in 2023?

Maxine Rior, principal at Northzone, recently held a presentation at the Planhat X Vainu event ahead of Slush 2022 and discussed just that. Northzone is a venture capital firm focusing on early-stage investments in Europe and the US, known for its successful investments in companies such as Spotify, Klarna, and Hopin.

In her presentation, Maxine Rior explores the following:

  1. The metrics that matter for investors

  2. How entrepreneurs should think about raising capital in an economic downturn.

  3. The dangers of “herd mentality” among investors, and why it can be destructive for investors and companies.

This presentation was made during the Planhat X Vainus event adjacent to Slush 2022. At the event, Maxine Rior was joined by Kaveh Rostampor, founder of Planhat, and Mikko Honkanen from Vainu. Watch their presentations from the same event below:

Breaking into the US: What Every Nordic SaaS Business Should Know with Kaveh Rostampor from Planhat

How do you enter the US market as a SaaS company? Where do you begin? What are the pitfalls? And what are the five crucial steps that will set you up for long-term success? Download the presentation here.

The Growing Importance of RevOps with Mikko Honkanen from Vainu::

Discover the latest go-to-market trends, learn why RevOps is the new hot role in B2B SaaS and see how data helps sales & marketing leaders to build personalization at scale. Download the presentation here.

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