Engagement at scale


As your company continues to grow, the importance of driving customer engagement at scale becomes crucial. But most tech companies are challenged by having a true understanding of their customers and knowing which actions to take. So, what does customer engagement at scale look like and how can you leverage data to engage with your customers?

We are pleased to present our webinar on “Engagement at scale” with Dutta Satadip, Chief Customer Officer at ActiveCampaign and Jennifer Cramer, VP of Customer Success at Planhat.

Watch the session to learn:

  1. How you scale CS to sustain high levels of growth

  2. When and how high and low touch models intersect

  3. How to leverage data to engage at scale

  4. How organizational silos help or hurt engagement at scale models

  5. And much more!


Dutta Satadip is a tech industry veteran, thought leader and keynote speaker who specializes in customer strategy, customer acquisition, customer retention, and scaling operations. At Pinterest and Google, he built organizations that engage customers to scale and profitability. Dutta has more than 20 years of industry experience and has held various senior leadership roles in most key operating areas, including Pre-Sales, Business Operations, Product Strategy, Product Management, Product Marketing, Engineering as well as Consulting positions. He specializes in transforming organizations by identifying the right strategic levers to drive the business while minimizing risk. Dutta has operated extensively in both developed and emerging countries.

Jennifer Cramer is the VP of Customer Success at Planhat. Jennifer has over 15 years of experience in CS at some of the largest tech companies. Jennifer spent 13 years in the Salesforce ecosystem both as an employee and as a customer. She has held roles in implementation, partner enablement, CS management and pre-sales. She spent the last 2 years at SAP as a CS leader helping to create a new customer engagement model for cloud solutions, and leading a global team focusing on transformation and change management, communications, and CS enablement.

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