How to Ensure Customer Success During an Acquisition
It’s fair to say that while customers underpin a company’s value, acquired companies’ customer relationships are often no more than an afterthought during an acquisition.
As a consequence, there is often chaos in customer success teams once due diligence is completed and contracts are signed. Customer success teams hustle to understand and measure the impact on their own customers, acquired customers and mutual customers.
In this guide we look at some of the different challenges that can arise in Customer Success following an acquisition and the best practices to resolve them.
Download the guide to get our 6 Tips to Ensure Customer Success During an Acquisition.
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Our host Anika Zubair chats with Ray Rauch, VP of Customer Success at Concord on the evolution of the CSM.
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Our host Anika Zubair chats with Alex Farmer, VP of Customer Success at Cognite on ways to build a customer advocacy program.
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