How Bannerflow Gave the Whole Company One View of Its Customers
Bannerflow
Bannerflow
51-200 Employees
Scale-up
51-200 Employees
Scale-up
Headquarters
Sweden
Headquarters
Sweden
Switched to Planhat
2023
Switched to Planhat
2023
Bannerflow is a Stockholm-based creative management platform for building, publishing and analysing digital advertising campaigns in-house. Growth had created a visibility problem: the post-sales team needed one view of value, performance and capacity before manual work became the scaling model.
Bannerflow is a Stockholm-based creative management platform for building, publishing and analysing digital advertising campaigns in-house. Growth had created a visibility problem: the post-sales team needed one view of value, performance and capacity before manual work became the scaling model.
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Challenge
As the customer base grew, Bannerflow's data sat across too many systems, with no shared view the wider company could reach. The CRM's seats were maxed out and Bannerflow faced challenges around efficiency, profitability and its ability to scale.
Our data was stuck in numerous different systems and we lacked a comprehensive view of our customers that was accessible to the wider company.”
“
Emil Chroona
Chief Revenue Officer
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As the customer base grew, Bannerflow's data sat across too many systems, with no shared view the wider company could reach. The CRM's seats were maxed out and Bannerflow faced challenges around efficiency, profitability and its ability to scale.
Our data was stuck in numerous different systems and we lacked a comprehensive view of our customers that was accessible to the wider company.”
“
Emil Chroona
Chief Revenue Officer
As the customer base grew, Bannerflow's data sat across too many systems, with no shared view the wider company could reach. The CRM's seats were maxed out and Bannerflow faced challenges around efficiency, profitability and its ability to scale.
“Our data was stuck in numerous different systems and we lacked a comprehensive view of our customers that was accessible to the wider company.”
Emil Chroona
Chief Revenue Officer
Share
Solution
Solution
Consolidating the stack in Planhat gave them a single, current view of the whole base. Dashboards and automations moved the team from reacting to acting, and managers could finally see how the customer organisation was performing.
Since consolidating and organizing our tech stack in Planhat, we have been able to quickly access a holistic view of our entire customer base.”
“
Share
Consolidating the stack in Planhat gave them a single, current view of the whole base. Dashboards and automations moved the team from reacting to acting, and managers could finally see how the customer organisation was performing.
Since consolidating and organizing our tech stack in Planhat, we have been able to quickly access a holistic view of our entire customer base.”
“
Consolidating the stack in Planhat gave them a single, current view of the whole base. Dashboards and automations moved the team from reacting to acting, and managers could finally see how the customer organisation was performing.
“Since consolidating and organizing our tech stack in Planhat, we have been able to quickly access a holistic view of our entire customer base.”
Share
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Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
Outcomes
Outcomes
Within the first year, the picture changed on three fronts: what the team could see, how far it could scale, and how well managers could read performance.
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Within the first year, the picture changed on three fronts: what the team could see, how far it could scale, and how well managers could read performance.
Within the first year, the picture changed on three fronts: what the team could see, how far it could scale, and how well managers could read performance.
With the stack consolidated, the whole base sits in one current view. The CRM seats that used to cost money without being used are gone.
Since Planhat allowed us to get a consolidated view of our customer data and supports unlimited users, we removed a dozen expensive seats in our CRM that simply went unused.”
“
With the stack consolidated, the whole base sits in one current view. The CRM seats that used to cost money without being used are gone.
Since Planhat allowed us to get a consolidated view of our customer data and supports unlimited users, we removed a dozen expensive seats in our CRM that simply went unused.”
“
With the stack consolidated, the whole base sits in one current view. The CRM seats that used to cost money without being used are gone.
Since Planhat allowed us to get a consolidated view of our customer data and supports unlimited users, we removed a dozen expensive seats in our CRM that simply went unused.”
“
Growth stopped meaning more headcount. Bannerflow added customers without the extra CSM it had been about to hire, and returned real ROI in year one.
Growth stopped meaning more headcount. Bannerflow added customers without the extra CSM it had been about to hire, and returned real ROI in year one.
Growth stopped meaning more headcount. Bannerflow added customers without the extra CSM it had been about to hire, and returned real ROI in year one.
Managers can now see how the customer organisation is performing and plan CSM capacity against it, rather than guessing.
Our post-sales teams have become more efficient, performant and profitable than ever.”
“
Managers can now see how the customer organisation is performing and plan CSM capacity against it, rather than guessing.
Our post-sales teams have become more efficient, performant and profitable than ever.”
“
Managers can now see how the customer organisation is performing and plan CSM capacity against it, rather than guessing.
Our post-sales teams have become more efficient, performant and profitable than ever.”
“
Bannerflow’s customer data was trapped across systems, forcing manual work and limiting how the company understood customer value. Planhat gave the whole business one customer view, helping the team remove unused CRM seats, avoid extra CS headcount and scale more profitably.
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Bannerflow’s customer data was trapped across systems, forcing manual work and limiting how the company understood customer value. Planhat gave the whole business one customer view, helping the team remove unused CRM seats, avoid extra CS headcount and scale more profitably.
Share
Bannerflow’s customer data was trapped across systems, forcing manual work and limiting how the company understood customer value. Planhat gave the whole business one customer view, helping the team remove unused CRM seats, avoid extra CS headcount and scale more profitably.
Share
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.