How Macrobond Turned Usage Tracking into an Early Warning System
21
21
%
%
Less Churn
Less Churn
Macrobond
Macrobond
201-500 Employees
Scale-up
201-500 Employees
Scale-up
Headquarters
United Kingdom
Headquarters
United Kingdom
Switched to Planhat
2020
Switched to Planhat
2020
HighlightED Processes
Macrobond is a Swedish provider of economic and financial data and analytics, used mainly by economists and analysts in financial services. The opportunity was hidden in the product itself: customers were sitting on data they were not yet using, and they needed a way to unlock value from it.
Macrobond is a Swedish provider of economic and financial data and analytics, used mainly by economists and analysts in financial services. The opportunity was hidden in the product itself: customers were sitting on data they were not yet using, and they needed a way to unlock value from it.
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Challenge
Macrobond has a wealth of data—the problem is getting customers to see what exists and where the value is. Only a fifth of users were touching its unique top-down ESG data, and it had no way to see who was using it, or to alert the customers who were missing out.
We wanted to find out who was using it and what they were using it for, so we could alert the customers who were missing out about what they were missing out on.”
“
Howard Rees
Chief Commercial Officer
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Macrobond has a wealth of data—the problem is getting customers to see what exists and where the value is. Only a fifth of users were touching its unique top-down ESG data, and it had no way to see who was using it, or to alert the customers who were missing out.
We wanted to find out who was using it and what they were using it for, so we could alert the customers who were missing out about what they were missing out on.”
“
Howard Rees
Chief Commercial Officer
Macrobond has a wealth of data—the problem is getting customers to see what exists and where the value is. Only a fifth of users were touching its unique top-down ESG data, and it had no way to see who was using it, or to alert the customers who were missing out.
“We wanted to find out who was using it and what they were using it for, so we could alert the customers who were missing out about what they were missing out on.”
Howard Rees
Chief Commercial Officer
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Solution
Solution
Planhat let Macrobond target features and datasets through custom dashboards, showing users what comparable users do. The data was already there—Planhat made it far more accessible and, crucially, trackable over time.
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Planhat let Macrobond target features and datasets through custom dashboards, showing users what comparable users do. The data was already there—Planhat made it far more accessible and, crucially, trackable over time.
Planhat let Macrobond target features and datasets through custom dashboards, showing users what comparable users do. The data was already there—Planhat made it far more accessible and, crucially, trackable over time.
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Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
Outcomes
Outcomes
Once Macrobond could see who was using what, usage and churn moved in the right directions, and the team could cover more ground.
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Once Macrobond could see who was using what, usage and churn moved in the right directions, and the team could cover more ground.
Once Macrobond could see who was using what, usage and churn moved in the right directions, and the team could cover more ground.
Usage of Macrobond's data climbed sharply once the team could show users what comparable users were doing with it.
Thanks to Planhat, we can finally unlock the value of Macrobond for everyone.”
“
Usage of Macrobond's data climbed sharply once the team could show users what comparable users were doing with it.
Thanks to Planhat, we can finally unlock the value of Macrobond for everyone.”
“
Usage of Macrobond's data climbed sharply once the team could show users what comparable users were doing with it.
Thanks to Planhat, we can finally unlock the value of Macrobond for everyone.”
“
Tracking usage changes works as an early warning system, and it showed in the numbers: churn came in 20% below budget in the first years.
We now have a great early warning tool that's easy to act on, putting us ahead of our customers.”
“
Tracking usage changes works as an early warning system, and it showed in the numbers: churn came in 20% below budget in the first years.
We now have a great early warning tool that's easy to act on, putting us ahead of our customers.”
“
Tracking usage changes works as an early warning system, and it showed in the numbers: churn came in 20% below budget in the first years.
We now have a great early warning tool that's easy to act on, putting us ahead of our customers.”
“
The team can look after more customers with better prioritisation, spending its time on the accounts that aren't yet getting full value.
Now we can do more with less and my team can look after more customers and prioritise their time better, with better data.”
“
The team can look after more customers with better prioritisation, spending its time on the accounts that aren't yet getting full value.
Now we can do more with less and my team can look after more customers and prioritise their time better, with better data.”
“
The team can look after more customers with better prioritisation, spending its time on the accounts that aren't yet getting full value.
Now we can do more with less and my team can look after more customers and prioritise their time better, with better data.”
“
Macrobond had valuable usage data, but it was hard to act on and customers were missing important product value. Planhat made that data accessible, helping the team target underused features, prioritise the right accounts and come in 20% below budgeted churn.
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Macrobond had valuable usage data, but it was hard to act on and customers were missing important product value. Planhat made that data accessible, helping the team target underused features, prioritise the right accounts and come in 20% below budgeted churn.
Share
Macrobond had valuable usage data, but it was hard to act on and customers were missing important product value. Planhat made that data accessible, helping the team target underused features, prioritise the right accounts and come in 20% below budgeted churn.
Share
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.