Greater Efficiency & Lower Churn

Greater Efficiency & Lower Churn

Greater Efficiency & Lower Churn

Greater Efficiency & Lower Churn

Macrobond

Macrobond

Economic intelligence for finance professionals

Economic intelligence for finance professionals

Industry

Financial Services

Financial Services

Headquarters

Sweden

Sweden

Size

+230 People

+230 People

Switched

2020

2020

Challenge

Macrobond has so much fantastic data - people just need to know that it exists and how it can create value for them. While everybody in finance is interested in ESG-data, only 20% of our users were accessing the unique top-down ESG-data our platform provides. We wanted to find out who was using it and what they were using it for, so we could alert the customers who were missing out about what they were missing out on.

“With Planhat, we came in with a 20% lower churn than we had budgeted within the first years, simply because we now understand our customers better”

Challenge

Macrobond has so much fantastic data - people just need to know that it exists and how it can create value for them. While everybody in finance is interested in ESG-data, only 20% of our users were accessing the unique top-down ESG-data our platform provides. We wanted to find out who was using it and what they were using it for, so we could alert the customers who were missing out about what they were missing out on.

“With Planhat, we came in with a 20% lower churn than we had budgeted within the first years, simply because we now understand our customers better”

Challenge

Macrobond has so much fantastic data - people just need to know that it exists and how it can create value for them. While everybody in finance is interested in ESG-data, only 20% of our users were accessing the unique top-down ESG-data our platform provides. We wanted to find out who was using it and what they were using it for, so we could alert the customers who were missing out about what they were missing out on.

“With Planhat, we came in with a 20% lower churn than we had budgeted within the first years, simply because we now understand our customers better”

Solution

Planhat allows us to target new features, new data sets and help our users unlock more value by showing them what other, similar users do. While we had the data before, Planhat has made it considerably more accessible. Further, it allows us to closely track usage changes - a great early warning tool that's easy to act on, putting us ahead of our customers.

Solution

Planhat allows us to target new features, new data sets and help our users unlock more value by showing them what other, similar users do. While we had the data before, Planhat has made it considerably more accessible. Further, it allows us to closely track usage changes - a great early warning tool that's easy to act on, putting us ahead of our customers.

Solution

Planhat allows us to target new features, new data sets and help our users unlock more value by showing them what other, similar users do. While we had the data before, Planhat has made it considerably more accessible. Further, it allows us to closely track usage changes - a great early warning tool that's easy to act on, putting us ahead of our customers.

Impact

Customers' Macrobond usage has increased massively, and churn has decreased massively. Thanks to Planhat, we can finally unlock the value of Macrobond for everyone. Now we can do more with less and my team can look after mo

Impact

Customers' Macrobond usage has increased massively, and churn has decreased massively. Thanks to Planhat, we can finally unlock the value of Macrobond for everyone. Now we can do more with less and my team can look after mo

Impact

Customers' Macrobond usage has increased massively, and churn has decreased massively. Thanks to Planhat, we can finally unlock the value of Macrobond for everyone. Now we can do more with less and my team can look after mo

Discover our Impact

Discover our Impact

Discover our Impact

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.