Redis is the company behind the widely used in-memory data store of the same name, offering a real-time data platform for caching, databases and more. Though the team had the signals to understand customer value, they lacked a way to bring them together into actionable insights.

Redis is the company behind the widely used in-memory data store of the same name, offering a real-time data platform for caching, databases and more. Though the team had the signals to understand customer value, they lacked a way to bring them together into actionable insights.

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Challenge

Redis knew that unlocking product value meant understanding customers deeply—which segments adopt which features, and who to talk to about what. Before Planhat it had only a surface read: data scattered across systems, engagement stuck in Calendar and Gmail, and no structured process for onboarding, handoffs or renewals.

Before Planhat, we had to settle for a pretty surface-level understanding of our customers, which was harming adoption and the efficiency of our customer engagement.”

Alexey Smolyanyy

Director, Enterprise Customer Success

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Redis knew that unlocking product value meant understanding customers deeply—which segments adopt which features, and who to talk to about what. Before Planhat it had only a surface read: data scattered across systems, engagement stuck in Calendar and Gmail, and no structured process for onboarding, handoffs or renewals.

Before Planhat, we had to settle for a pretty surface-level understanding of our customers, which was harming adoption and the efficiency of our customer engagement.”

Alexey Smolyanyy

Director, Enterprise Customer Success

Redis knew that unlocking product value meant understanding customers deeply—which segments adopt which features, and who to talk to about what. Before Planhat it had only a surface read: data scattered across systems, engagement stuck in Calendar and Gmail, and no structured process for onboarding, handoffs or renewals.

“Before Planhat, we had to settle for a pretty surface-level understanding of our customers, which was harming adoption and the efficiency of our customer engagement.”

Alexey Smolyanyy

Director, Enterprise Customer Success

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Solution

Solution

Planhat matched Redis's instinct to justify decisions with data. Through the API and integrations, it consolidated the whole stack into one view—usage trends, interaction summaries, open tickets—and automations moved repetitive work into the background.

Through the platform's flexible API and rich suite of integrations, we quickly consolidated our entire customer tech stack into a single view for the first time ever.”

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Planhat matched Redis's instinct to justify decisions with data. Through the API and integrations, it consolidated the whole stack into one view—usage trends, interaction summaries, open tickets—and automations moved repetitive work into the background.

Through the platform's flexible API and rich suite of integrations, we quickly consolidated our entire customer tech stack into a single view for the first time ever.”

Planhat matched Redis's instinct to justify decisions with data. Through the API and integrations, it consolidated the whole stack into one view—usage trends, interaction summaries, open tickets—and automations moved repetitive work into the background.

“Through the platform's flexible API and rich suite of integrations, we quickly consolidated our entire customer tech stack into a single view for the first time ever.”

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Unlocks Our Products' Value — article cover image

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Unlocks Our Products' Value — article cover image

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Outcomes

Outcomes

A deeper, data-backed understanding of customers changed how Redis ran the whole post-sale motion.

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A deeper, data-backed understanding of customers changed how Redis ran the whole post-sale motion.

A deeper, data-backed understanding of customers changed how Redis ran the whole post-sale motion.

Redis can now see which segments adopt which functionality, and engage the right stakeholders about the right things.

We know that unlocking our product's value requires us to understand our customers deeply—how customers are using our product and which segments are adopting which functionalities.”

Redis can now see which segments adopt which functionality, and engage the right stakeholders about the right things.

We know that unlocking our product's value requires us to understand our customers deeply—how customers are using our product and which segments are adopting which functionalities.”

Redis can now see which segments adopt which functionality, and engage the right stakeholders about the right things.

We know that unlocking our product's value requires us to understand our customers deeply—how customers are using our product and which segments are adopting which functionalities.”

Redis needed a deeper view of product usage, tickets and engagement to help customers unlock more value. Planhat consolidated the customer tech stack into one view and automated key workflows, helping the team boost upsells and reduce churn through earlier action.

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Redis needed a deeper view of product usage, tickets and engagement to help customers unlock more value. Planhat consolidated the customer tech stack into one view and automated key workflows, helping the team boost upsells and reduce churn through earlier action.

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Redis needed a deeper view of product usage, tickets and engagement to help customers unlock more value. Planhat consolidated the customer tech stack into one view and automated key workflows, helping the team boost upsells and reduce churn through earlier action.

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Related customer stories

Unlocks Our Products' Value — article cover image

request a demo

Meet your new

system of action

Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.

By submitting this form I agree that Planhat may collect, process and retain my data pursuant to its Privacy Policy.

Unlocks Our Products' Value — article cover image

request a demo

Meet your new

system of action

Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.

By submitting this form I agree that Planhat may collect, process and retain my data pursuant to its Privacy Policy.

Unlocks Our Products' Value — article cover image

request a demo

Meet your new

system of action

Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.

By submitting this form I agree that Planhat may collect, process and retain my data pursuant to its Privacy Policy.