Toon Boom is a Canadian software company making industry-standard 2D animation and storyboarding tools. Growing quickly, the team went in search of a system flexible enough to reflect the complexity of its customers, products and contracts without adding more operational overhead.

Toon Boom is a Canadian software company making industry-standard 2D animation and storyboarding tools. Growing quickly, the team went in search of a system flexible enough to reflect the complexity of its customers, products and contracts without adding more operational overhead.

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Challenge

Toon Boom serves B2B, B2C and B2G customers with very different needs, across a wide product range. Customer type, contract value, length and journey stage all vary—and all of it had to be tracked to deliver the best experience.

We needed to track all this complexity to offer the best experience possible.”

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Toon Boom serves B2B, B2C and B2G customers with very different needs, across a wide product range. Customer type, contract value, length and journey stage all vary—and all of it had to be tracked to deliver the best experience.

We needed to track all this complexity to offer the best experience possible.”

Toon Boom serves B2B, B2C and B2G customers with very different needs, across a wide product range. Customer type, contract value, length and journey stage all vary—and all of it had to be tracked to deliver the best experience.

“We needed to track all this complexity to offer the best experience possible.”

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Solution

Solution

Planhat was intuitive enough for the team to configure themselves, without pulling in developers. The revenue tracking stood out—MRR and metrics per customer, company and segment, visible at a glance.

Planhat is easy to use, its interface is intuitive, and we can configure it ourselves without needing extra help from developers.”

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Planhat was intuitive enough for the team to configure themselves, without pulling in developers. The revenue tracking stood out—MRR and metrics per customer, company and segment, visible at a glance.

Planhat is easy to use, its interface is intuitive, and we can configure it ourselves without needing extra help from developers.”

Planhat was intuitive enough for the team to configure themselves, without pulling in developers. The revenue tracking stood out—MRR and metrics per customer, company and segment, visible at a glance.

“Planhat is easy to use, its interface is intuitive, and we can configure it ourselves without needing extra help from developers.”

Share

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Both Intuitive and Flexible — article cover image

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Both Intuitive and Flexible — article cover image

request a demo

Meet your new

system of action

Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.

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Outcomes

Outcomes

Across a complex, multi-segment customer base, the value landed in revenue visibility, executive reporting, and self-sufficiency.

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Across a complex, multi-segment customer base, the value landed in revenue visibility, executive reporting, and self-sufficiency.

Across a complex, multi-segment customer base, the value landed in revenue visibility, executive reporting, and self-sufficiency.

Toon Boom needed to manage B2B, B2C and B2G customers across different products, contracts and journey stages. Planhat gave the team a flexible, self-configurable system for revenue tracking and customer visibility, reducing operational management costs while improving capacity.

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Toon Boom needed to manage B2B, B2C and B2G customers across different products, contracts and journey stages. Planhat gave the team a flexible, self-configurable system for revenue tracking and customer visibility, reducing operational management costs while improving capacity.

Share

Toon Boom needed to manage B2B, B2C and B2G customers across different products, contracts and journey stages. Planhat gave the team a flexible, self-configurable system for revenue tracking and customer visibility, reducing operational management costs while improving capacity.

Share

Related customer stories

Both Intuitive and Flexible — article cover image

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Meet your new

system of action

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By submitting this form I agree that Planhat may collect, process and retain my data pursuant to its Privacy Policy.

Both Intuitive and Flexible — article cover image

request a demo

Meet your new

system of action

Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.

By submitting this form I agree that Planhat may collect, process and retain my data pursuant to its Privacy Policy.

Both Intuitive and Flexible — article cover image

request a demo

Meet your new

system of action

Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.

By submitting this form I agree that Planhat may collect, process and retain my data pursuant to its Privacy Policy.