How Uxcam Turned Usage Signals into Automated Upsell Opportunities
Uxcam
Uxcam
51-200 Employees
Scale-up
51-200 Employees
Scale-up
Headquarters
San Francisco, CA
Headquarters
San Francisco, CA
Switched to Planhat
2021
Switched to Planhat
2021
HighlightED Processes
Uxcam is a mobile app-analytics platform offering session replay and behavioural analytics so product teams can see how people use their apps. Working across multiple tools, the team needed one place to understand customer activity, spot usage signals and take action.
Uxcam is a mobile app-analytics platform offering session replay and behavioural analytics so product teams can see how people use their apps. Working across multiple tools, the team needed one place to understand customer activity, spot usage signals and take action.
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Challenge
Uxcam had no single source of truth for its customers and no good way to manage customers and tasks. HubSpot handled the CRM and task tracking, but it did not tell the team enough about how customers used the platform.
We didn't have a single source of truth about our customers. Nor did we have a good way of managing customers and tasks.”
“
Share
Uxcam had no single source of truth for its customers and no good way to manage customers and tasks. HubSpot handled the CRM and task tracking, but it did not tell the team enough about how customers used the platform.
We didn't have a single source of truth about our customers. Nor did we have a good way of managing customers and tasks.”
“
Uxcam had no single source of truth for its customers and no good way to manage customers and tasks. HubSpot handled the CRM and task tracking, but it did not tell the team enough about how customers used the platform.
“We didn't have a single source of truth about our customers. Nor did we have a good way of managing customers and tasks.”
Share
Solution
Solution
Planhat consolidated data that had lived across five tools, and its automation and notifications made the team more proactive—a customer going quiet or hitting a limit now triggers an upsell opportunity automatically.
For example, if a user hits a limit, Planhat automatically creates an upsell opportunity for us.”
“
Share
Planhat consolidated data that had lived across five tools, and its automation and notifications made the team more proactive—a customer going quiet or hitting a limit now triggers an upsell opportunity automatically.
For example, if a user hits a limit, Planhat automatically creates an upsell opportunity for us.”
“
Planhat consolidated data that had lived across five tools, and its automation and notifications made the team more proactive—a customer going quiet or hitting a limit now triggers an upsell opportunity automatically.
“For example, if a user hits a limit, Planhat automatically creates an upsell opportunity for us.”
Share
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Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
Outcomes
Outcomes
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Data that used to live across five tools now sits in one place, which is the single source of truth the team had been missing.
Not only did we get the single source of truth we desperately needed, but Planhat’s data automation capabilities and flexible notifications have made us more proactive.”
“
Data that used to live across five tools now sits in one place, which is the single source of truth the team had been missing.
Not only did we get the single source of truth we desperately needed, but Planhat’s data automation capabilities and flexible notifications have made us more proactive.”
“
Data that used to live across five tools now sits in one place, which is the single source of truth the team had been missing.
Not only did we get the single source of truth we desperately needed, but Planhat’s data automation capabilities and flexible notifications have made us more proactive.”
“
Usage signals do the work automatically. A customer going quiet or hitting a limit triggers an upsell opportunity.
Usage signals do the work automatically. A customer going quiet or hitting a limit triggers an upsell opportunity.
Usage signals do the work automatically. A customer going quiet or hitting a limit triggers an upsell opportunity.
All NPS surveys run through Planhat, which has significantly increased their engagement rates.
All NPS surveys run through Planhat, which has significantly increased their engagement rates.
All NPS surveys run through Planhat, which has significantly increased their engagement rates.
Uxcam lacked a single source of truth and had to understand customers across five different tools. Planhat centralised activity, usage and health signals, automatically creating upsell opportunities when users hit limits or stopped logging in.
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Uxcam lacked a single source of truth and had to understand customers across five different tools. Planhat centralised activity, usage and health signals, automatically creating upsell opportunities when users hit limits or stopped logging in.
Share
Uxcam lacked a single source of truth and had to understand customers across five different tools. Planhat centralised activity, usage and health signals, automatically creating upsell opportunities when users hit limits or stopped logging in.
Share
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.
request a demo
Meet your new system of action
Book a 30-minute call to discover why Planhat is the #1 platform for capturing demand, converting revenue and compounding customer value — from pipeline to lifetime.