Who is who - a guide to stakeholder mapping

2 min read

As a Customer Success Manager, effective communication with multiple levels of stakeholders is key in order to drive your customer's goals and deliver the outcomes they desire.

We are therefore very pleased to present our first CSM corner with Mike Manby, Principal CSM at Slack, and Emily Howard, Senior CSM at Zone & Co who will share their experiences and best practices on stakeholder mapping.

Watch the session to learn:

  1. The importance of stakeholder mapping

  2. How mapping changes between points on the customer lifecycle

  3. Skills and techniques that you can take away and implement today


Gurprem Sagoo is a CSM at Planhat with over 8 years of experience as a CS lead in the SaaS industry. He has worked with global brands across the world and is an enthusiastic speaker, passionate about Customer Success, Advocacy, and Community. Gurprem is also a part-time musician and an avid record collector.


Mike Manby has been a CSM at Slack for nearly two years working with enterprise customers, mainly in tech and retail. Prior to that, he worked in professional services and product at an ecommerce personalization platform.

Emily Howard is a Senior CSM with Zone & Co, the fastest-growing global NetSuite Development Accelerator and Partner who recently received a $76M growth investment from Insight Partners. She's grown alongside two tech unicorns in her career, Pipedrive, and Wise, and she's also provided expert advice to growing companies as an Accredited Small Business Consultant for the past several years.

Download to watch the full video now.

At the CSM Corner, we help Customer Success Managers create success for themselves and their customers by providing inspirational how-to-dos and hands-on experience from the very best in the industry. The knowledge is presented in a 30-minute webinar - not a minute longer - so you can dive in, learn fast, network with CSMs, and then focus on what creates the most value for you: your customers.

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