How to fight churn as a CSM

2 min read

As a Customer Success Manager, you’re in a constant battle to reduce churn as much as possible. Easier said than done.

We are therefore pleased to present our second CSM corner with Andri Annuka, Customer Success Team Lead at Pipedrive, and Morika Georgieva, Customer Success Manager at Permutive who will share their experiences and best practices on fighting churn.

Watch the session to learn:

  1. How to identify a risky customer

  2. Different types and reasons for churn

  3. Strategies to prepare and reduce churn within your organization

  4. And much more…


Gurprem Sagoo is a CSM at Planhat with over 8 years of experience as a CS lead in the SaaS industry. He has worked with global brands across the world and is an enthusiastic speaker, passionate about Customer Success, Advocacy, and Community. Gurprem is also a part-time musician and an avid record collector.


Andri Annuka is an experienced CS Team Lead with more than 15 years of experience in sales and customer relationship management. He joined Pipedrive 3 years ago and started out as a CSM. Since then, he has been promoted twice and today he leads and motivates a team of 12 people. He values empathy and communication skills when working with people and considers building relationships as one of his strengths. He is passionate about building the perfect customer journey and providing the right support needed to help achieve their business goals.

Morika Georgieva is a CSM at Permutive, where she has been growing a team of CSMs, focussed on delivering value and developing close relationships with customers in a high-touch customer success model. Having spent her entire career in CS roles, Morika is passionate about promoting and elevating the profession globally. She is a long-standing member of the Customer Success Network, where she heads up the Events team and is part of the content team behind The Customer Conference.

Download to watch the full video now.

At the CSM Corner, we help Customer Success Managers create success for themselves and their customers by providing inspirational how-to-dos and hands-on experience from the very best in the industry. The knowledge is presented in a 30-minute webinar - not a minute longer - so you can dive in, learn fast, network with CSMs, and then focus on what creates the most value for you: your customers.

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