RevOps: The Secret to Unlocking Growth and Efficiency in SaaS

2 min read

Revenue Operations (RevOps) is fast becoming the most talked about role across SaaS. This rapidly growing role harmonizes the revenue growth engine by aligning marketing, sales, and customer success. At its core, RevOps is simple: it’s the alignment of people and processes. It’s about empowering individuals to do their best work and then coordinating those efforts in order to achieve company objectives.

But is this achievable in a real-world setting? And is RevOps really the secret to sustaining revenue growth?

Watch the recording to learn the importance of this rapidly growing role from leading practitioners Mackenzie Clements, RevOps Leader at Crunchbase, Daniel Kelly, Global Director of RevOps at Ardoq, and Ryan Mundy, Director of RevOps at Attest.

The panel will cover the following questions:

  1. What are the core pillars of RevOps?

  2. Does it help to increase revenue?

  3. How does it help achieve operational excellence?

  4. And much more...


Gurprem Sagoo is a CSM at Planhat with over 10 years of experience as a CS lead in the SaaS industry and won CSM of the Year 2022 through the Customer Success Excellence awards. He has worked with global brands across the world and is an enthusiastic speaker, passionate about Customer Success, Advocacy, and Community. Gurprem is also a part-time musician and an avid record collector.


Mackenzie Clements is the Customer Operations Manager at Crunchbase. She is a certified project manager with several years experience at SaaS companies. She’s a big fan of remote work, building from scratch, and coconut cream pie.

Daniel Kelly is the Global Director of RevOps at Ardoq and enjoys the chaos that lives in startup and scale-up B2B SaaS growth journeys. He began his career within sales and climbed the ladder from SDR to Director of Sales North America where he spearheaded Ardoq’s entrance into the US market. Dan believes that change management, story telling, and having an eye to see around the bend are the keys to success within RevOps.

Ryan Mundy is an experienced and versatile Sales Operations, Business Operations and Performance Manager with a demonstrated history of working in tech, hospitality, sport and higher education.

Download to watch the full video now.

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