Editorial Residency

In software today, there’s more noise than ever. Clickbait social media feeds, targeted ads, doomscrolling, 24/7 news cycles, AI-authored, billionaire-backed “thought pieces”—not to mention the endless B2B rankings, ratings and buying guides. Worse still, much of this content is written by the wrong people, for the wrong reason—be it clout, SEO or conversion. As a result, they spend more time talking about the arena than actually being in the arena—if they even know what it looks like in the first place.

But AI has changed the B2B content game. Content has become so cheap and easy to produce that audiences have become desensitised to slick conversion-optimized writing and hot takes. They’re tired of “insights” recycled by copywriters, consultants and LinkedIn-fluencers. They want strategy and tactics from battle-seasoned operators: people who have built their careers around practicing, not preaching. These aren’t professional writers, speakers or thinkers: they’re professional doers. And, ironically, that’s the only reason they have something worth writing.

Authenticity is the new currency and thoughtful reads are the new hot takes.

At Planhat, we have unique access to some of the most seasoned operators in the market. These people—yourself among them—have spent decades fighting in the arena to acquire, retain and grow revenue: and have the scars and stories to show for it. Inspired by seeing customers trade invaluable advice with one another at this years’ Open we believe that, now more than ever, those stories—lessons, ideas—need to be shared.

Unlike today’s “content creators”, what these operators have to say isn’t just clean copy crafted from a GPT prompt, its experience-informed Editorial. Eponymously named, Planhat’s new Editorial is a discoverable ecosystem, crafted in the image of The Wall Street Journal, The Atlantic, or The New Yorker, for timeless knowledge and ideas shared by—and built for—people in the arena of customer management.

If you’re interested in contributing an article, or even an entire series, applications to our inaugural Editorial Residency are open until November 1st. Naturally, Residents can expect to receive support from myself and the rest of the Studio ranging from copy editing to bespoke asset design, development of rich promotional collateral and introductions to sparring partners, customers and community members.

I look forward to hearing from you, and writing with you.

Best,

Alberto