Ben Murray

Ben is a SaaS finance expert and educator with over 15 years of experience helping B2B companies master metrics, cash flow, and operational scale. He is the Founder of The SaaS CFO and The SaaS Academy, the leading resource and training platform for SaaS finance professionals. Ben also serves as Co-Founder of Extend, a platform that helps B2B teams streamline collections. A former SaaS CFO turned creator, he’s known for making complex financial topics accessible, actionable, and growth-focused.

Ben is a SaaS finance expert and educator with over 15 years of experience helping B2B companies master metrics, cash flow, and operational scale. He is the Founder of The SaaS CFO and The SaaS Academy, the leading resource and training platform for SaaS finance professionals. Ben also serves as Co-Founder of Extend, a platform that helps B2B teams streamline collections. A former SaaS CFO turned creator, he’s known for making complex financial topics accessible, actionable, and growth-focused.

Ben is a SaaS finance expert and educator with over 15 years of experience helping B2B companies master metrics, cash flow, and operational scale. He is the Founder of The SaaS CFO and The SaaS Academy, the leading resource and training platform for SaaS finance professionals. Ben also serves as Co-Founder of Extend, a platform that helps B2B teams streamline collections. A former SaaS CFO turned creator, he’s known for making complex financial topics accessible, actionable, and growth-focused.

Become a contributor

Become a contributor

Write with us

Write with us

Inspired by seeing customers trade invaluable advice with one another we believe that, now more than ever, those stories—lessons, ideas—need to be shared.

Inspired by seeing customers trade invaluable advice with one another we believe that, now more than ever, those stories—lessons, ideas—need to be shared.

By submitting this form I agree that Planhat may collect, process and retain my data pursuant to its Privacy Policy.