Alex Farmer

Alex Farmer

Alex Farmer

Chief Commercial Officer

Nezasa

Alex is a seasoned customer success and commercial leader with over 10 years of experience scaling post-sales teams and driving revenue in SaaS and enterprise tech. At Nezasa, he serves as Chief Commercial and Chief Customer Officer, overseeing global sales, success, onboarding, and revenue operations. Previously, he was VP of Customer Success at Cognite, where he built a global post-sales organization for industrial AI deployments. Alex also founded Customer Success Excellence, the first awards program for the CS profession, which exited to Hook in 2025.

Alex is a seasoned customer success and commercial leader with over 10 years of experience scaling post-sales teams and driving revenue in SaaS and enterprise tech. At Nezasa, he serves as Chief Commercial and Chief Customer Officer, overseeing global sales, success, onboarding, and revenue operations. Previously, he was VP of Customer Success at Cognite, where he built a global post-sales organization for industrial AI deployments. Alex also founded Customer Success Excellence, the first awards program for the CS profession, which exited to Hook in 2025.

Alex is a seasoned customer success and commercial leader with over 10 years of experience scaling post-sales teams and driving revenue in SaaS and enterprise tech. At Nezasa, he serves as Chief Commercial and Chief Customer Officer, overseeing global sales, success, onboarding, and revenue operations. Previously, he was VP of Customer Success at Cognite, where he built a global post-sales organization for industrial AI deployments. Alex also founded Customer Success Excellence, the first awards program for the CS profession, which exited to Hook in 2025.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

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An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.