Contributors
Contributors
Contributors
Contributors
Editorial Residency
In software today, there’s more noise than ever. Clickbait social media feeds, targeted ads, doomscrolling, 24/7 news cycles, AI-authored, billionaire-backed “thought pieces”—not to mention the endless B2B rankings, ratings and buying guides. Worse still, much of this content is written by the wrong people—normally “influencers” of some kind out to make a name for themselves—for the wrong reasons—most commonly, SEO and conversion. As a result, they spend more time talking about the arena than actually being in the arena—that is, if they even know what it looks like in the first place.
But AI has changed the B2B content game. Content has become so cheap and easy to produce that audiences have become desensitised to slick conversion-optimized writing and hot takes. At Planhat, we believe the next generation of content is raw, unfiltered, and rooted in experience—not clout. Authenticity is the new currency and thoughtful reads are the new hot takes. Audiences are tired of “insights” recycled by copywriters, consultants and LinkedIn-fluencers. They want strategy and tactics from battle-seasoned operators: people who have built their careers around practicing, not preaching. These aren’t professional writers, speakers or thinkers: they’re professional doers. And, ironically, that’s the only reason they have something worthwhile to say.
Our industry—customer management—has always been bigger than “customer success”. If you have customers—and want more customers, better customers, more from your existing customers—or all the above—then customer management isn’t “a part of your business”, it is your business. Because many of the world’s most sophisticated and influential businesses—from Trustpilot to Nasdaq—run on Planhat, we have unique access to some of the most seasoned operators in the market. These people—yourself among them—have spent decades fighting in the arena to acquire, retain and grow revenue: and have the scars and stories to show for it. Inspired by seeing customers trade invaluable advice with one another at this years’ Open we believe that, now more than ever, those stories—lessons, ideas—deserve to be heard.
Unlike today’s “content creators”, what these operators have to say isn’t just clean copy crafted from a GPT prompt, its experience-informed Editorial.
Eponymously named, Planhat’s new Editorial is a discoverable ecosystem, crafted in the image of The Wall Street Journal, The Atlantic, or The New Yorker, for timeless knowledge and ideas shared by—and built for—people in the arena of customer management. Much like Planhat Open, the Editorial designed to be a free market for ideas: a place where topics, opinions and advice are raised and shared—be it by our own in-house operators, or a fleet of contributing customers and friends—for the benefit of all.
All this is to say, if you’re interested in contributing an article—or even an entire series—applications to our inaugural Editorial Residency are open until September 1st.
I look forward to hearing from you, and writing with you.
Best,
Alberto
Creative Director
studio planhat
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB
Customers
© 2025 Planhat AB