Kerry is a renowned B2B thought leader with over 25 years of experience in demand generation, sales, and marketing operations. At 6sense, he leads research and thought leadership, shaping how revenue teams approach buying signals, intent data, and go-to-market strategy. Prior to 6sense, he was a principal analyst at Forrester and SiriusDecisions, where he co-authored the widely adopted Demand Unit Waterfall and advised hundreds of enterprise clients. His career spans leadership roles across product marketing, telesales, and demand process design, bringing both academic rigor and practical insight to modern revenue challenges.