Mark Iafrate

Mark Iafrate

Mark Iafrate

Principal Integrated Marketing Manager

Intercom

Mark is Principal Integrated Marketing Manager at Intercom, leading global demand generation across integrated campaigns, webinars, and partner marketing. Since joining in 2021, he has scaled Intercom’s top-performing channels, launched new global programs, and driven measurable ARR growth through full-funnel execution. Prior to Intercom, Mark held senior marketing roles at multiple B2B SaaS startups and co-founded The Beer Exchange, a VC-backed craft beer marketplace. Mark blends product depth with commercial creativity to accelerate pipeline and revenue.

Mark is Principal Integrated Marketing Manager at Intercom, leading global demand generation across integrated campaigns, webinars, and partner marketing. Since joining in 2021, he has scaled Intercom’s top-performing channels, launched new global programs, and driven measurable ARR growth through full-funnel execution. Prior to Intercom, Mark held senior marketing roles at multiple B2B SaaS startups and co-founded The Beer Exchange, a VC-backed craft beer marketplace. Mark blends product depth with commercial creativity to accelerate pipeline and revenue.

Mark is Principal Integrated Marketing Manager at Intercom, leading global demand generation across integrated campaigns, webinars, and partner marketing. Since joining in 2021, he has scaled Intercom’s top-performing channels, launched new global programs, and driven measurable ARR growth through full-funnel execution. Prior to Intercom, Mark held senior marketing roles at multiple B2B SaaS startups and co-founded The Beer Exchange, a VC-backed craft beer marketplace. Mark blends product depth with commercial creativity to accelerate pipeline and revenue.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

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An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.