Urban is a seasoned customer and commercial leader with over 25 years of experience in telecom and IT services. As Head of CX, SW & Service at Telia Cygate, he leads customer experience, software, and service operations as part of the company’s broader transformation journey. Prior to this, he managed partner service portfolios and led the sales organization for Sweden’s western region. With a background spanning strategic account management and business development, Urban combines commercial acumen with deep operational insight—bringing a customer-centric, growth-oriented approach to every role he takes on.