Greg is a leading voice in customer success with over 20 years of experience as a CEO, researcher, and strategist helping B2B SaaS companies drive expansion and reduce churn. He currently serves as CEO of ChurnRX, where he developed the Total Customer Strategy framework and certification, adopted by CS leaders and teams worldwide. Greg is also Co-Founder of the Customer-Led Growth Forum and has advised hundreds of companies through Client Velocity, his long-running consultancy. His work blends research-backed insights with practical tools to help organizations deliver measurable impact.