Alberto is a creative leader with over 10 years of experience shaping narrative and storytelling strategy across SaaS and agency environments. At Planhat, he currently serves as VP Creative and founding Creative Director of the company's in-house creative team, Studio Planhat—running strategic campaigns and storytelling across narrative, brand, web, motion and film. In his early career, he founded the product marketing function at Sana Labs (acq. Workday) and covered European Luxury Goods as part of Goldman Sachs' Global Investment Research team.