Alberto is a creative leader with over 10 years of experience shaping narrative and storytelling strategy across SaaS and agency environments. At Planhat, he currently serves as VP Creative and founding Creative Director of the company's in-house creative team, Studio Planhat—running strategic campaigns across narrative, brand, web, motion and film. In his early career, he founded the product marketing function at Sana Labs (acq. Workday) and covered European Luxury Goods as part of Goldman Sachs' Global Investment Research team.

Shaked is a Senior Brand Designer at Planhat with over 7 years of experience crafting high-impact visual systems across SaaS, civic, and creative domains. At Wix, she led two design teams responsible for evolving the company’s brand identity, driving cross-functional campaigns, and shaping visual strategy across product, PR, and marketing. Her foundation spans both agency and advocacy work, including end-to-end identity systems at Grotesca Design and campaign design for civic movements in Israel. With a Master’s from the Royal College of Art, Shaked brings a structured, narrative-led approach to branding that merges design precision with strategic clarity.