At Planhat Open Stockholm 2025, we decided to capture the feeling of joining us through the eyes of our guests. The resulting Spirit of Open is a collective memory of the spontaneous, serendipitous moments that make Open so special.

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Alberto Lambert

Creative Director

Planhat

Alberto is a creative leader with over 8 years of experience shaping narrative and storytelling strategy across SaaS and agency environments. At Planhat, he currently serves as Creative Director—running strategic campaigns and storytelling through Studio Planhat—and previously led two developer teams focused on analytics, dashboarding, and automation, as a Product Manager. In his early career, Alberto founded the product marketing function at AI-for-education disruptor, Sana Labs and covered European Luxury Goods as part of Goldman Sachs’ Global Investment Research team.

Open

Open | A Glimpse

Discover our annual retreat that takes Planhat customers, team members and friends away from the daily buzz. From surfing and trail running to discussion pods and long dinners, Open is a masterclass in authentic connection.

Open | A Glimpse

Discover our annual retreat that takes Planhat customers, team members and friends away from the daily buzz. From surfing and trail running to discussion pods and long dinners, Open is a masterclass in authentic connection.

Open | A Glimpse

Discover our annual retreat that takes Planhat customers, team members and friends away from the daily buzz. From surfing and trail running to discussion pods and long dinners, Open is a masterclass in authentic connection.