At Planhat Open Stockholm 2025, we decided to capture the feeling of joining us through the eyes of our guests. The resulting Spirit of Open is a collective memory of the spontaneous, serendipitous moments that make Open so special.

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Alberto Lambert

VP Creative

Planhat

Alberto is a creative leader with over 10 years of experience shaping narrative and storytelling strategy across SaaS and agency environments. At Planhat, he currently serves as VP Creative and founding Creative Director of the company's in-house creative team, Studio Planhat—running strategic campaigns and storytelling across narrative, brand, web, motion and film. In his early career, he founded the product marketing function at Sana Labs (acq. Workday) and covered European Luxury Goods as part of Goldman Sachs' Global Investment Research team.

Open

Open | A Glimpse — article poster image

Open | A Glimpse

Discover our annual retreat that takes Planhat customers, team members and friends away from the daily buzz. From surfing and trail running to discussion pods and long dinners, Open is a masterclass in authentic connection.

Open | A Glimpse — article poster image

Open | A Glimpse

Discover our annual retreat that takes Planhat customers, team members and friends away from the daily buzz. From surfing and trail running to discussion pods and long dinners, Open is a masterclass in authentic connection.

Open | A Glimpse — article poster image

Open | A Glimpse

Discover our annual retreat that takes Planhat customers, team members and friends away from the daily buzz. From surfing and trail running to discussion pods and long dinners, Open is a masterclass in authentic connection.