Alyssa is the CEO of truue and a seasoned operator with over 10 years of experience across startups, consulting, and customer success. She also serves as a Principal Consultant at Ology, helping teams uncover market insights and drive customer-led growth. A serial founder and two-time podcast host, Alyssa brings a sharp perspective on leadership, GTM strategy, and team dynamics. Her career spans business building, strategic advisory, and community-driven content, all rooted in a passion for helping others think differently and move faster.