Ben Murray

Ben Murray

Ben Murray

Founder

The SaaS CFO

Ben is a SaaS finance expert and educator with over 15 years of experience helping B2B companies master metrics, cash flow, and operational scale. He is the Founder of The SaaS CFO and The SaaS Academy, the leading resource and training platform for SaaS finance professionals. Ben also serves as Co-Founder of Extend, a platform that helps B2B teams streamline collections. A former SaaS CFO turned creator, he’s known for making complex financial topics accessible, actionable, and growth-focused.

Ben is a SaaS finance expert and educator with over 15 years of experience helping B2B companies master metrics, cash flow, and operational scale. He is the Founder of The SaaS CFO and The SaaS Academy, the leading resource and training platform for SaaS finance professionals. Ben also serves as Co-Founder of Extend, a platform that helps B2B teams streamline collections. A former SaaS CFO turned creator, he’s known for making complex financial topics accessible, actionable, and growth-focused.

Ben is a SaaS finance expert and educator with over 15 years of experience helping B2B companies master metrics, cash flow, and operational scale. He is the Founder of The SaaS CFO and The SaaS Academy, the leading resource and training platform for SaaS finance professionals. Ben also serves as Co-Founder of Extend, a platform that helps B2B teams streamline collections. A former SaaS CFO turned creator, he’s known for making complex financial topics accessible, actionable, and growth-focused.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.