Katie McAdams

Katie McAdams

Katie McAdams

CMO

Basis Technologies

Katie is Chief Marketing Officer at Basis Technologies, where she leads marketing, communications, and go-to-market strategy for one of the industry’s most respected ad tech platforms. She brings over 20 years of experience in digital media and advertising, including a long tenure at Centro, where she held executive roles spanning customer experience, client solutions, and publisher development. Earlier in her career, she launched and scaled Centro’s publisher business, growing adoption to over 10,000 partners. Katie also serves on multiple nonprofit boards focused on education and entrepreneurship.

Katie is Chief Marketing Officer at Basis Technologies, where she leads marketing, communications, and go-to-market strategy for one of the industry’s most respected ad tech platforms. She brings over 20 years of experience in digital media and advertising, including a long tenure at Centro, where she held executive roles spanning customer experience, client solutions, and publisher development. Earlier in her career, she launched and scaled Centro’s publisher business, growing adoption to over 10,000 partners. Katie also serves on multiple nonprofit boards focused on education and entrepreneurship.

Katie is Chief Marketing Officer at Basis Technologies, where she leads marketing, communications, and go-to-market strategy for one of the industry’s most respected ad tech platforms. She brings over 20 years of experience in digital media and advertising, including a long tenure at Centro, where she held executive roles spanning customer experience, client solutions, and publisher development. Earlier in her career, she launched and scaled Centro’s publisher business, growing adoption to over 10,000 partners. Katie also serves on multiple nonprofit boards focused on education and entrepreneurship.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

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Thought-leading customer-centric content, direct to your inbox every month.

An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

Thought-leading customer-centric content, direct to your inbox every month.

Thought-leading customer-centric content, direct to your inbox every month.