Build the distribution engine that makes Planhat unignorable.
You'll be joining Planhat's in-house creative agency—Studio Planhat.
We're building a disruptive B2B brand across web, social and traditional print media channels, embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely.
then We're a team that's always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand, design and distribution work in-house, instead of delegating out to agencies. We're based in Planhat's London hub. Since this is a fast-paced creative role, we need you on the ground in London with us.
As Planhat’s Founding Social Marketing Lead, your mandate is to build and run the distribution engine that amplifies everything Studio Planhat creates—across social platforms, influencer networks, and earned media. Your job is to make sure Planhat’s positioning, messaging, and brand don’t just exist—they move: earning attention, gathering momentum, and placing Planhat into global conversation.
This is a Lead role with real ownership. You’ll define how Planhat shows up across digital channels—social, influencer, and earned—and you’ll design the systems that scale our reach, visibility, and momentum globally. You’ll start deeply in the craft: publishing, iterating, experimenting, and learning what actually breaks through, working alongside a team of best-in-class creatives across brand, web, and motion. You’ll model what great looks like in execution—shipping real creative and copy at scale—because you know the fastest way to build the right system is to prove it works.
Bigger picture, you’re here to architect how our stories earn attention, how momentum builds, and how Planhat expands its footprint across digital networks, communities, and influencers. You’ll design the cadences, distribution loops, and amplification patterns that turn Studio Planhat’s creative output into sustained global conversation.
This is a role for someone who thrives in ambiguity, loves building from first principles, and gets energy from making ideas travel further—and matter more—than anyone expects.
Distribution & amplification
Own the end-to-end distribution of Studio Planhat’s output across digital channels, including LinkedIn, X, Reddit, YouTube, and emerging platforms.
Ensure our work is consistently amplified, correctly framed, and adapted for each channel—optimised for reach, engagement, and relevance.
Monitor performance and continuously refine cadence, timing, format, and packaging to maximise visibility and momentum.
Activate organic, influencer, and earned distribution to extend reach well beyond our owned channels.
Packaging & adaptation
Turn long-form brand and product work (films, editorials, blogs, launches, case studies) into channel-ready social expressions designed to travel.
Partner closely with brand, design, web, and motion to ensure assets are visually and tonally optimised for each platform.
Refresh, reframe, and repurpose existing content to extend its lifespan and impact.
Narrative direction
Define content themes and narratives by channel to build a cohesive, recognisable presence over time.
Ensure distribution aligns tightly with launches, campaigns, events, and major brand moments.
Experiment with hooks, formats, and framing to learn what resonates — and codify what works.
Systems & scale
Track and interpret distribution performance across channels (reach, engagement, traffic, downstream impact).
Turn insight into action: refine themes, guide future production, and improve ROI.
Build repeatable playbooks for adaptation, distribution, amplification, and measurement.
Lay the foundations for a scalable social and earned-media function you’ll later hire into.
We’re looking for someone who has built and run digital distribution before — and is ready to do it again with real ownership.
You should bring:
Proven experience driving awareness, reach, and engagement through digital distribution—not just maintaining social channels.
A strong understanding of how content travels across social platforms, influencer networks, and earned media.
Sharp, proven instincts for packaging ideas: hooks, framing, formats, pacing, and narrative—what makes people stop, engage, and share.
Experience owning social presence end-to-end, with a clear bias toward visibility, momentum, and cultural relevance.
Comfort working closely with creative teams (brand, design, motion, editorial) to turn great work into moments that break through.
Real experience engaging creators, influencers, founders, or industry voices in a relationship-led way (not transactional promotion).
The judgment and confidence to operate as a Lead—setting direction, making calls, and building systems—while still being hands-on, especially in the early stages.
A builder mindset: comfortable in ambiguity, energized by blank canvases, and motivated by making things work at scale.
Nice to have (not required):
Experience blending organic distribution with paid amplification.
Experience with PR, podcasts, media pitching, or earned-media loops.
A strong personal presence or audience online.
Experience building or scaling a social, creator, or distribution function.
Month 1–2
You’ve taken clear ownership of Planhat’s digital distribution and social presence.
You understand Studio Planhat’s creative output and how it should travel across channels.
You’re shipping consistently, experimenting across platforms, and creating visible signal.
Strong working relationships are in place across Brand, Web, Motion, Editorial, Product Marketing, and leadership.
Month 3–6
Engagement across owned channels is meaningfully up and trending in the right direction.
Studio Planhat outputs consistently land as moments, not just posts.
Content is being efficiently repurposed and amplified — with major website and brand assets adapted across multiple relevant channels.
Clear distribution patterns are emerging: formats, hooks, themes, and amplification routes that reliably perform.
Distributed content is measurably influencing inbound interest and pipeline.
Month 6+
Planhat is consistently visible — and talked about — within relevant global communities.
Distribution runs through repeatable systems and rhythms rather than one-off effort.
Clear, documented playbooks exist for distribution, adaptation, and amplification — enabling GTM teams to consistently use existing assets and collateral effectively.
A growing network of creators, influencers, and advocates is amplifying Planhat’s work organically.
Distributed content is contributing to sustained inbound pipeline growth over time.
Trajectory
This is a founding role with meaningful room to grow.
In the early phase, your focus is on building and proving the distribution engine—owning it end-to-end, refining how it works, and demonstrating clear impact on awareness, engagement, and inbound momentum.
As the model proves itself, this role naturally expands. You’ll begin to hire and lead a small, high-performing team responsible for social, amplification, and earned distribution. Over time, you’ll own Social and Earned Media as a function—shaping not just execution, but how distribution informs creative direction, campaign planning, and how Planhat shows up culturally.
Longer term, this role sits at the centre of Planhat’s brand engine. You’ll help define how the company is seen, heard, and talked about globally—and play a key role in making Planhat one of the most recognised and respected B2B brands in the world.
Get in the arena.
All roles are considered on a rolling basis.
