Rita Caetano
Customer Success Lead
Rita is a customer success leader with over 10 years of experience across SaaS, travel, and hospitality. At Customer.io, she manages strategic accounts across EMEA and APAC, having progressed from CSM to leading enterprise relationships. Her background spans high-growth startups and global brands, including Unbabel, Booking.com, and Four Seasons, where she built deep expertise in client management, retention, and cross-functional collaboration. Rita brings a calm, structured approach to scaling teams and driving customer impact across global markets.
Rita is a customer success leader with over 10 years of experience across SaaS, travel, and hospitality. At Customer.io, she manages strategic accounts across EMEA and APAC, having progressed from CSM to leading enterprise relationships. Her background spans high-growth startups and global brands, including Unbabel, Booking.com, and Four Seasons, where she built deep expertise in client management, retention, and cross-functional collaboration. Rita brings a calm, structured approach to scaling teams and driving customer impact across global markets.
Rita is a customer success leader with over 10 years of experience across SaaS, travel, and hospitality. At Customer.io, she manages strategic accounts across EMEA and APAC, having progressed from CSM to leading enterprise relationships. Her background spans high-growth startups and global brands, including Unbabel, Booking.com, and Four Seasons, where she built deep expertise in client management, retention, and cross-functional collaboration. Rita brings a calm, structured approach to scaling teams and driving customer impact across global markets.

Become a contributor
Become a contributor
Write with us
Write with us
Inspired by seeing customers trade invaluable advice with one another we believe that, now more than ever, those stories—lessons, ideas—need to be shared.
Inspired by seeing customers trade invaluable advice with one another we believe that, now more than ever, those stories—lessons, ideas—need to be shared.