Samotria Holmes
Director of Product Management
Samotria is a channel and alliances leader with nearly two decades of experience driving partner-led growth across cloud, cybersecurity, and customer experience. At Connection, she serves as Director of Strategic Alliances for Cisco. She previously held senior partner roles at Zones and Custom America, and worked as Senior Vendor Manager for CX and AI enablement at AVANT Communications. Her channel career began at ScanSource, where she spent nearly ten years across roles spanning UCaaS and point-of-sale partner sales.
Samotria is a channel and alliances leader with nearly two decades of experience driving partner-led growth across cloud, cybersecurity, and customer experience. At Connection, she serves as Director of Strategic Alliances for Cisco. She previously held senior partner roles at Zones and Custom America, and worked as Senior Vendor Manager for CX and AI enablement at AVANT Communications. Her channel career began at ScanSource, where she spent nearly ten years across roles spanning UCaaS and point-of-sale partner sales.
Samotria is a channel and alliances leader with nearly two decades of experience driving partner-led growth across cloud, cybersecurity, and customer experience. At Connection, she serves as Director of Strategic Alliances for Cisco. She previously held senior partner roles at Zones and Custom America, and worked as Senior Vendor Manager for CX and AI enablement at AVANT Communications. Her channel career began at ScanSource, where she spent nearly ten years across roles spanning UCaaS and point-of-sale partner sales.

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