Build systems that make Planhat clearly understood—and stand-out.
You'll be joining Planhat's in-house creative agency—Studio Planhat.
We're building a disruptive B2B brand across web, social and traditional print media channels, embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely.
then We're a team that's always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand, design and distribution work in-house, instead of delegating out to agencies. We're based in Planhat's London hub. Since this is a fast-paced creative role, we need you on the ground in London with us.
As Planhat’s Founding Product Marketing Lead, your mandate is to build the systems that make Planhat clearly understood—and stand out—across the market. Your job is to ensure that what we build, why it matters, and how it creates impact is communicated with clarity, consistency, and credibility to customers, prospects, and internal teams.
This is a founding Lead role with real ownership. You’re here to establish a single, trusted source of truth between Product and GTM, and to ensure Planhat’s roadmap, features, and customer impact are understood in context—not as isolated releases, but as part of a coherent, differentiated product story.
Product narrative & communications
Own the end-to-end product communication system that explains what Planhat does, why it matters, and how it creates impact.
Run core product communication programs, including the product newsletter, Product Builder’s Hour, roadmap communications, and product showcases.
Ensure launches, releases, and updates are clearly framed and contextualised—so audiences understand what shipped and why it matters.
Continuously refine messaging, structure, and cadence to improve clarity and engagement.
Lead deep-dive customer showcases that demonstrate real-world usage and outcomes.
Support analyst relations, awards, and external recognition with clear product narratives and proof.
GTM source of truth
Act as the single source of truth between Product and GTM on how Planhat is presented and explained.
Own product representation on the website, including capabilities, features, products, processes, integrations, and changelog.
Translate roadmap, capabilities, and releases into clear narratives used consistently across sales, marketing, and customer teams.
Ensure internal and external product communication stays aligned as the product evolves.
Demonstration & collateral
Build and maintain a structured video library of engaging, GTM-ready product demonstrations, including videos per process, feature, and key differentiator.
Define how Planhat should be demonstrated for different audiences and use cases.
Partner with product, sales, and customer teams to ensure demos reflect real workflows and customer value.
Improve demo clarity and effectiveness based on feedback and usage.
Systems & scale
Design repeatable systems for product communications, launches, demos, and proof.
Track effectiveness of product content and communications and turn insight into improvement.
Document playbooks and frameworks that enable consistency and scalability.
Lay the foundations for a scalable Product Marketing function you’ll later grow and hire into.
We’re looking for someone who has built and run product marketing systems before — and is ready to do it again with real ownership.
You should bring:
Proven experience making complex products clearly understood, through product marketing, product communications, or GTM enablement—not just writing messaging docs.
Strong product storytelling instincts: positioning, framing, and narrative that turn features, processes, and capabilities into clear customer value.
Hands-on experience demonstrating products, including presenting, demoing, and explaining workflows clearly—comfortably on camera and in front of customers.
Confidence filming and capturing content yourself, including demo videos, walkthroughs, interviews, or product explainers (polish matters less than clarity and credibility).
Experience owning product-facing content end-to-end, such as launches, website product pages, demos, showcases, or enablement assets.
Strong cross-functional collaboration skills, especially working closely with Product, Sales, Customer teams, and creative partners to ship real outputs.
Sound judgment and ownership mindset: able to set direction, make calls, and define “what good looks like” while remaining deeply hands-on.
A builder mentality: comfortable with ambiguity, energized by blank canvases, and motivated by turning early systems into scalable foundations.
Month 1–2
You deeply understand Planhat’s product, roadmap, and core use cases—and how they should be communicated to different audiences.
Core product communication programs are running consistently (product newsletter, Builder’s Hour, launches, showcases).
You’re shipping real product-facing assets: demos, videos, narratives, and website content.
Strong working relationships are in place across Product, Sales, Customer teams, Marketing, Creative, and leadership.
Month 3–6
Planhat’s product messaging is noticeably clearer and more consistent across website, demos, launches, and GTM materials.
Product launches and updates land with context and narrative—not just release notes.
Structured demo content exists for key processes, features, and differentiators, and is actively used by GTM teams.
Customer proof (testimonials, showcases, metrics) is increasingly visible and integrated into product storytelling.
Product marketing outputs are measurably supporting adoption, sales conversations, and inbound interest.
Month 6+
Planhat’s product is widely understood and clearly differentiated in the market.
Product communications, demos, showcases, and proof run through repeatable systems rather than one-off effort.
Clear, documented playbooks exist for launches, demos, product storytelling, and proof—used consistently across GTM teams.
Product marketing is a trusted source of truth between Product and GTM.
Product clarity and credibility are contributing to sustained growth in adoption, pipeline quality, and market perception.
Trajectory
This is a founding role with meaningful room to grow.
In the early phase, your focus is on building and proving the product marketing system—owning it end-to-end, refining how it works, and demonstrating clear impact on product understanding, differentiation, and GTM effectiveness.
As the model proves itself, the role naturally expands. You’ll take on broader responsibility for how Planhat’s product is communicated across the company and the market, setting standards, shaping direction, and ensuring consistency and quality as output and complexity increase—with the opportunity to build a team to scale the function as the need arises.
Longer term, this role sits at the centre of Planhat’s product and GTM engine. You’ll help define how the market understands what Planhat enables, why it’s different, and why it matters—playing a key role in making Planhat one of the most clearly understood and respected B2B SaaS products in the world.
Get in the arena.
All roles are considered on a rolling basis.
