Malin brings over 15 years of experience scaling SaaS businesses across global markets. Before joining Planhat, she spent nearly a decade at Meltwater, where she rose to Vice President overseeing a $50M+ ARR portfolio and a 100+ person team across six countries—playing a key role in both the company’s growth to $400M+, and its subsequent IPO. With deep expertise in both sales and post-sales, Malin blends sharp commercial instincts with no-nonsense leadership, consistently building high-performing teams through every stage of scale.

Cassie is a General Partner at Primary Venture Partners, where she backs early-stage founders in SaaS, fintech, and the built world. Previously, she served as Chief Customer Officer and Chief Revenue Officer at Marigold (formerly CM Group), following a 5-year run at Sailthru leading global customer success and revenue. With deep operator experience across GTM, CX, and growth, she brings hands-on expertise to her work as an investor and board member. Cassie also teaches in Pavilion’s executive programs and serves on Duke University’s Innovation & Entrepreneurship board.