Planhat's Vice President of Customer Success, Malin Skoglund, sits down with Andrea Kayal, CRO at Help Scout. In conversation, they discuss how to shore up your revenue strategy, heuristics for revenue-driven marketing and what it means to build impactful teams.
VP Customer Success, Americas
Planhat
Malin brings over 15 years of experience scaling SaaS businesses across global markets. Before joining Planhat, she spent nearly a decade at Meltwater, where she rose to Vice President overseeing a $50M+ ARR portfolio and a 100+ person team across six countries—playing a key role in both the company’s growth to $400M+, and its subsequent IPO. With deep expertise in both sales and post-sales, Malin blends sharp commercial instincts with no-nonsense leadership, consistently building high-performing teams through every stage of scale.
Chief Revenue Officer
Help Scout
Andrea is a go-to-market executive with over 15 years of experience leading high-growth SaaS companies. As Chief Revenue Officer at Help Scout, she oversees global revenue strategy across sales, marketing, and customer success. She previously served as a board member for the company and brings deep experience in brand, pipeline, and team scaling. Andrea is also a board member at Rebrandly, an Expert-in-Residence at Rippleworks, and an active advisor in the SaaS ecosystem. She's known for aligning storytelling with revenue outcomes and building resilient, customer-centric growth engines.
