A transparent discussion on shoring up your revenue strategy, heuristics for revenue-driven marketing and building an impactful career.

On

Share

Planhat's Vice President of Customer Success, Malin Skoglund, sits down with Andrea Kayal, CRO at Help Scout. In conversation, they discuss how to shore up your revenue strategy, heuristics for revenue-driven marketing and what it means to build impactful teams.

Planhat's Vice President of Customer Success, Malin Skoglund, sits down with Andrea Kayal, CRO at Help Scout. In conversation, they discuss how to shore up your revenue strategy, heuristics for revenue-driven marketing and what it means to build impactful teams.

Malin Skoglund

VP Deployment Strategy, Americas

Planhat

Malin brings over 15 years of experience scaling SaaS businesses across global markets. Before joining Planhat, she spent nearly a decade at Meltwater, where she rose to Vice President overseeing a $50M+ ARR portfolio and a 100+ person team across six countries—playing a key role in both the company’s growth to $400M+, and its subsequent IPO. With deep expertise in both sales and post-sales, Malin blends sharp commercial instincts with no-nonsense leadership, consistently building high-performing teams through every stage of scale.

Andrea Kayal

Chief Revenue Officer

Help Scout

Andrea is a go-to-market executive with over 15 years of experience leading high-growth SaaS companies. As Chief Revenue Officer at Help Scout, she oversees global revenue strategy across sales, marketing, and customer success. She previously served as a board member for the company and brings deep experience in brand, pipeline, and team scaling. Andrea is also a board member at Rebrandly, an Expert-in-Residence at Rippleworks, and an active advisor in the SaaS ecosystem. She's known for aligning storytelling with revenue outcomes and building resilient, customer-centric growth engines.

With Malin Skoglund

The State of Customer Management 2023 — article poster image

The State of Customer Management 2023

Planhat's CEO – Kaveh Rostampor – moderates a discussion between Customer Success leaders covering everything from industry trends to daily habits and the future of customer management.

The State of Customer Management 2023 — article poster image

The State of Customer Management 2023

Planhat's CEO – Kaveh Rostampor – moderates a discussion between Customer Success leaders covering everything from industry trends to daily habits and the future of customer management.

The State of Customer Management 2023 — article poster image

The State of Customer Management 2023

Planhat's CEO – Kaveh Rostampor – moderates a discussion between Customer Success leaders covering everything from industry trends to daily habits and the future of customer management.