Amberā Cruz

Amberā is a global marketing executive with over 15 years of experience scaling SaaS and data-centric brands across international markets. As Head of Marketing at Planhat, she leads global brand, demand generation, and go-to-market strategy. Previously, she served as VP of Marketing at YipitData and spent over a decade at Meltwater, where she built and led teams across the Americas and Asia-Pacific. Amberā is known for her strategic depth, cross-functional leadership, and ability to craft narrative-driven programs that fuel growth and resonate across regions.

Amberā is a global marketing executive with over 15 years of experience scaling SaaS and data-centric brands across international markets. As Head of Marketing at Planhat, she leads global brand, demand generation, and go-to-market strategy. Previously, she served as VP of Marketing at YipitData and spent over a decade at Meltwater, where she built and led teams across the Americas and Asia-Pacific. Amberā is known for her strategic depth, cross-functional leadership, and ability to craft narrative-driven programs that fuel growth and resonate across regions.

Amberā is a global marketing executive with over 15 years of experience scaling SaaS and data-centric brands across international markets. As Head of Marketing at Planhat, she leads global brand, demand generation, and go-to-market strategy. Previously, she served as VP of Marketing at YipitData and spent over a decade at Meltwater, where she built and led teams across the Americas and Asia-Pacific. Amberā is known for her strategic depth, cross-functional leadership, and ability to craft narrative-driven programs that fuel growth and resonate across regions.

From

From

Amberā

Amberā

Implementing Customer Success Software: Step-by-Step Guide

Implementing Customer Success Software: Step-by-Step Guide

Top Ways AI Powers Customer Success

Top Ways AI Powers Customer Success

Being Data-Driven, Are We There Yet?

Being Data-Driven, Are We There Yet?

How to Transition From a Cost Center to a Profit Center in CS

How to Transition From a Cost Center to a Profit Center in CS

It's Worth the Risk: Managing and Identifying Risk in CS

It's Worth the Risk: Managing and Identifying Risk in CS

Retention Through Education

Retention Through Education

Driving Growth and Retention

Driving Growth and Retention

Powering Customer Retention in 2024

Powering Customer Retention in 2024

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Become a contributor

Write with us

Write with us

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Inspired by seeing customers trade invaluable advice with one another we believe that, now more than ever, those stories—lessons, ideas—need to be shared.

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