Recurring revenue is becoming ever more important – especially now during the fall of 2022.
With a few exceptional exceptions, tech valuations have been slashed, and businesses have gone from trying to find the very best available talent at any cost possible, to handling lay-offs.
It’s a whirlwind of macroeconomic circumstances and unpredictable political shifts affecting markets all over the globe. And an effect of this has been many companies deciding to take a careful step back – instead of lunging forward.
All of a sudden, making the most of what you already have is becoming more important than trying to catch onto what you don’t have.
A Leader in Six Categories
It’s a big shake-up for the legacy CRMs built for handling new sales opportunities – but far from a surprise for the Customer Success industry and the builders of modern customer platforms.
We have said it before, and we will say it again:
"As the world is moving to subscription-based revenue models, sales turns continuous, and NRR is becoming increasingly important for generating sustainable growth at scale. NRR, i.e., retaining and growing customers, comes from your ability to make customers successful with your product or service."
Therefore, at Planhat we take pride in excelling across all parts of your customer's journey. And your reviews, when presented in the recently released G2 Fall Report 2022, tell us that you appreciate what we do:
Planhat is a G2 Leader in “Customer Data Platform”
Planhat is a G2 Leader in “Customer Success Software”
Planhat is a G2 Leader in “Client Onboarding Software”
Planhat is a G2 Leader in “Customer Revenue Optimization”
Planhat is a G2 Leader in “Subscription Revenue Management”
Planhat is a G2 Leader in “Client Portal”
Grow your revenue with Planhat
We all know that every step of a customer’s journey is equally important. If initial data integrations don’t work well, then there will be no happy onboarding of your customers. Meaning that everything that comes after – health scores, customer experience, and renewals – is standing on shaky ground.
But in an economic downturn, being able to retain your customers isn’t enough. When the inflow of new customers ebbs away your company's growth must come from your existing customers.
That’s why a Customer Platform that has the features to not only keep existing customers happy but also to ensure growth makes a BIG difference.
Therefore we at Planhat are proud that the reviews our customers have given us in the 2022 G2 Fall Report have resulted in Leader-badges in two very revenue focused-categories: Customer Revenue Optimization and Subscription Revenue Management. Let’s have a look at what this means, and some of the features Planhat has that help companies grow their revenue from existing clients.
Planhat and Customer Revenue Optimization
Customer revenue optimization (CRO) software helps sales organizations increase revenue from key accounts by aligning with other customer-facing functions, such as marketing and customer service, to become an extended revenue team (G2's definition).
How Planhat helps you optimize revenue from key accounts:
Make seamless post-sale handoffs: Planhat helps you create a seamless customer experience by getting customers, sales reps, sales engineers, CSMs, support reps, and technical implementation teams on the same page with a 360 customer view, a common action plan, a central collaboration portal, and real-time sync to all connected systems.
Share customers' insights with a full 360 view: By providing a 360 view of your customer, Planhat acts as a one-stop shop for all your customer insights. All conversations, usage trends, subscription dates, health scores, user data, billing details, and everything you need to know about a customer are presented to everyone in a single and customizable place.
Enable true team selling: Planhat provides a cross-functional 360 view of your accounts that includes every customer engagement, including customer success playbooks, support tickets, marketing touches, product usage, and more. This way, sales are aligned with other departments and get the help they need to close more business.
James Brown, Operations Director at Journey, praises Planhat's UX and ability to ensure a 360 view of their customers:
“A super flexible platform that can be tailored to your needs. Having full visibility of all of our clients, their health and the revenue generated by them is helping improve our end services and goals.”
Planhat and Subscription Revenue Management
Planhat… Powering Customer Growth
Founder
Scaale.io
Jonas is the founder of Scaale.io, a growth partner for B2B tech companies, and brings over a decade of experience across brand, media, and marketing strategy. Previously Director of Brand & Communications at Planhat, he helped shape the company’s global narrative and positioning from the early days. Before that, he ran Make Your Mark, a Stockholm-based agency delivering strategic content for brands like Klarna, Volvo, and Vattenfall. Earlier in his career, Jonas served as Editor in Chief at Aller Media, where he led the digital transformation of Sweden’s iconic lifestyle brand Café.
