Amplitude
Amplitude provides the behavioral truth of how users interact with your software; Planhat provides the execution layer to act on those signals. By establishing a real-time event stream, teams transform raw product events into actionable customer context that protects recurring revenue and fuels portfolio growth.
Unlock the power of Amplitude with planhat
Improve net revenue retention
Identify at-risk accounts before they manifest as churn by using real-time behavioral data. Planhat ingests Amplitude events to update Health Scores and trigger churn alerts the moment product engagement patterns shift.
Shorten time to value
Accelerate onboarding by mapping implementation milestones directly to behavioral events. Implementation teams track initial logins and feature engagement in real-time, allowing them to verify implementation completion without manual status checks.
Increase process governance
Standardize how teams respond to product engagement across the portfolio. Planhat applies structured workflows and Playbooks to your Amplitude event stream, ensuring every account owner follows the same follow-through model when critical user behaviors are detected.
Improve commercial predictability
Base revenue forecasts on objective adoption metrics rather than anecdotal sentiment. Combine Amplitude event signals with commercial context in Planhat to identify high-potential upsell opportunities and renewal risks with quantitative precision.
how it works
Flow & configuration
Establish authentication as a streaming destination
Authorized administrators connect the integration by copying the Planhat Tenant Token and configuring Planhat as an Amplitude Event Streaming Destination. This establishes a secure, continuous bridge for event delivery in near real-time.
Define identity matching and object mapping
Map Amplitude user_id or email properties to Planhat End User externalId to maintain record integrity. The integration supports linking streamed events to Companies, End Users, Assets, or Projects to ensure behavioral signals land in the correct commercial context.
Filter events and data types
Use the "Send Events" filter within Amplitude to select specific behavioral signals—such as clicks or page views—to ingest into Planhat. These arrive as User Activities for individual tracking or Custom Metrics for portfolio-level health analysis, subject to a maximum event size of 1 MB.
Execute real-time and historical syncing
Inbound data flows continuously from Amplitude to Planhat, allowing for immediate visibility into user activity. During initial setup, users can backfill historical engagement data to establish adoption baselines across existing customer profiles.
Automate record updates
Enable the auto-creation of End Users in Planhat when new activity arrives from unrecognized Amplitude identifiers. This ensures contact lists remain current as new users engage with the product, without requiring manual record creation or reconciliation.

