30 minutes

How to fight churn as a CSM

As a Customer Success Manager, you’re in a constant battle to reduce churn as much as possible. Easier said than done.

We are excited to sit down in this CSM corner with Andri Annuka, Customer Success Team Lead at Pipedrive, and Morika Georgieva, Customer Success Manager at Permutive who share their experiences and best practices on fighting churn.

Watch the session to learn:

  • how to identify a risky customer

  • different types and reasons for churn

  • strategies to prepare and reduce churn within your organization

About the speakers

Gurprem Sagoo

Customer Success Operations Manager, Planhat

Moderator

Gurprem has worked in the customer success space for over a decade and was awarded CSM of the year in 2022. Prior to Planhat, he was a Strategic Customer Success Manager at Box, where he provided CS best practices for the wider team.

Gurprem Sagoo

Customer Success Operations Manager, Planhat

Moderator

Gurprem has worked in the customer success space for over a decade and was awarded CSM of the year in 2022. Prior to Planhat, he was a Strategic Customer Success Manager at Box, where he provided CS best practices for the wider team.

Gurprem Sagoo

Customer Success Operations Manager, Planhat

Moderator

Gurprem has worked in the customer success space for over a decade and was awarded CSM of the year in 2022. Prior to Planhat, he was a Strategic Customer Success Manager at Box, where he provided CS best practices for the wider team.

Gurprem Sagoo

Customer Success Operations Manager, Planhat

Moderator

Gurprem has worked in the customer success space for over a decade and was awarded CSM of the year in 2022. Prior to Planhat, he was a Strategic Customer Success Manager at Box, where he provided CS best practices for the wider team.

Andri Annuka

Customer Success Manager, Pipedrive

Andri Annuka is an experienced CS Team Lead with more than 15 years of experience in sales and customer relationship management. He joined Pipedrive 3 years ago and started out as a CSM. Since then, he has been promoted twice and today he leads and motivates a team of 12 people. He values empathy and communication skills when working with people and considers building relationships as one of his strengths.

Andri Annuka

Customer Success Manager, Pipedrive

Andri Annuka is an experienced CS Team Lead with more than 15 years of experience in sales and customer relationship management. He joined Pipedrive 3 years ago and started out as a CSM. Since then, he has been promoted twice and today he leads and motivates a team of 12 people. He values empathy and communication skills when working with people and considers building relationships as one of his strengths.

Andri Annuka

Customer Success Manager, Pipedrive

Andri Annuka is an experienced CS Team Lead with more than 15 years of experience in sales and customer relationship management. He joined Pipedrive 3 years ago and started out as a CSM. Since then, he has been promoted twice and today he leads and motivates a team of 12 people. He values empathy and communication skills when working with people and considers building relationships as one of his strengths.

Andri Annuka

Customer Success Manager, Pipedrive

Andri Annuka is an experienced CS Team Lead with more than 15 years of experience in sales and customer relationship management. He joined Pipedrive 3 years ago and started out as a CSM. Since then, he has been promoted twice and today he leads and motivates a team of 12 people. He values empathy and communication skills when working with people and considers building relationships as one of his strengths.

Morika Georgieva

CSM, Permutive

Morika Georgieva is a CSM at Permutive, where she has been growing a team of CSMs, focussed on delivering value and developing close relationships with customers in a high-touch customer success model. Having spent her entire career in CS roles, Morika is passionate about promoting and elevating the profession globally.

Morika Georgieva

CSM, Permutive

Morika Georgieva is a CSM at Permutive, where she has been growing a team of CSMs, focussed on delivering value and developing close relationships with customers in a high-touch customer success model. Having spent her entire career in CS roles, Morika is passionate about promoting and elevating the profession globally.

Morika Georgieva

CSM, Permutive

Morika Georgieva is a CSM at Permutive, where she has been growing a team of CSMs, focussed on delivering value and developing close relationships with customers in a high-touch customer success model. Having spent her entire career in CS roles, Morika is passionate about promoting and elevating the profession globally.

Morika Georgieva

CSM, Permutive

Morika Georgieva is a CSM at Permutive, where she has been growing a team of CSMs, focussed on delivering value and developing close relationships with customers in a high-touch customer success model. Having spent her entire career in CS roles, Morika is passionate about promoting and elevating the profession globally.

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