Seth is a senior customer and operations leader with over 18 years of experience driving impact across healthcare technology. As Vice President of Customer Transformation at DrFirst, he leads cross-functional initiatives that improve retention, expansion, and customer experience at scale. Over nearly two decades at the company, he has held multiple executive roles, including VP of Customer Success and VP of Operations, where he launched new markets, scaled teams, and rebuilt core delivery processes. Known for his strategic clarity and operational depth, Seth blends executional rigor with people-first leadership.