How to position CS as a growth engine to your C-Suite


If you work in Customer Success (CS) you have likely already realised that CS has the potential to be the growth engine for your business. That’s because it didn’t take you long to realise that if you deliver on the outcomes your customer brought you for they will buy more, stay longer, and tell others to buy from you.

But how do you actually build this engine? And how do you explain it to the C-Suite in terms they understand, like CAC, LTV and NRR?

We are pleased to present our webinar with Markus Rentsch and Christian Jakenfelds who deep dives on why CS is the growth engine, and how to position it internally. Whether you are a Head of CS looking to get budget for tools, or a VP looking to get marketing budget to target existing customers you’ll benefit by learning:

  1. Why customer success is the entire company’s job

  2. How this concept builds on Product-Led Growth (PLG)

  3. What you need in place to succeed

  4. Industry data you can use to build your business case

  5. And much more!


Markus Rentsch is the CEO of Remark-able, a consulting company helping SaaS companies turn churn into profitable growth. His work has led him to create his own business framework: Customer-Value-Led-Growth. As a consultant he sees his mission as taking his customers to the top, and his experience in analytics and strategy helps him deliver on that.

Christian Jakenfelds has had multiple different customer facing roles. He joined Tessian as one of their first CSMs and was with the company through its Series A round from Accel and Series B round from Sequoia. This is where he saw how CS is the engine for growth in SaaS businesses. He now works with Planhat in the UK market and publishes Customer Success regularly on LinkedIn.

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