1st of December at 21:30

How to create true customer advocates

2 min read

Every business loves happy customers. And as a CSM, you are uniquely positioned to turn your customers into advocates of your company. With a greater reliance on community reviews and experiences, the role of customer advocates becomes even more important for brand positioning.

We have invited Nini Mishra, Principal Success Manager at Slack and Steve Witoshkin, Customer Success Manager at Adenza who will share their experiences and best practices on how customer advocacy drives customer success.

Join the session to learn:

  1. What is customer advocacy and how important is it

  2. How to build advocates to solve complex problems in organisations

  3. Skills you can implement today to build more advocates in your customer base

  4. And much more…


Gurprem Sagoo is a CSM at Planhat with over 8 years of experience as a CS lead in the SaaS industry. He has worked with global brands across the world and is an enthusiastic speaker, passionate about Customer Success, Advocacy, and Community. Gurprem is also a part-time musician and an avid record collector.


Nini Mishra is a Principal Success Manager at Slack (a collaboration software company which is now part of the Salesforce Group). She covers Public Sector clients in EMEA and is passionate about how collaboration and automation can bring efficiencies. Outside of work, Nini is an adventure traveller, huge foodie and enjoys going out of her comfort zone.

Steve Witoshkin is a CSM at Adenza (an industry leading trading, risk and regulatory reporting platform in the fintech space). He’s been with Advenza for 9 years and is currently covering clients in North America. Prior to jumping into fintech, he managed a team of investment accountants at Merrill Lynch Asset Management. Steve is married with 3 kids and lives in historic Bucks County, Pennsylvania.

Register today and join us on the 6th of July.

At the CSM Corner, we help Customer Success Managers create success for themselves and their customers by providing inspirational how-to-dos and hands-on experience from the very best in the industry. The knowledge is presented in a 30-minute webinar - not a minute longer - so you can dive in, learn fast, network with CSMs, and then focus on what creates the most value for you: your customers.


How to create true customer advocates

Join our CSM corner to learn more about how customer advocacy drives customer success.

The CCO: why you need one (and how to become one)

Watch our webinar to learn more about the Chief Customer Officer role in SaaS.

How to grow your ARR as a CSM

Watch our CSM corner to learn more about how to run expansion as a Customer Success Manager.

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