Beyond Advocacy: The Untapped Potential of Customer Marketing

The downturn in the economy prioritized a customer-centric approach for go-to-market teams at B2B companies. However, ownership over customer campaigns isn’t very well defined and varies between organizations.

This report set out to discover the challenges and opportunities that customer marketing teams face when running campaigns focused on advocacy, retention, expansion, and product enablement.

With the right data and workflows in place, customer marketers can have a measurable impact within their organizations by driving revenue opportunities, and improving customer health and engagement.