58 minutes

How to be a leader on lagging metrics

Almost every company wants to be “data led”. But how do you do it?

The first step is identifying what indicators are leading (i.e. telling you are on the right track), and which are lagging (i.e. telling you about what’s already happened).

So, we are excited to present our expert session with Jay Nathan, Co-Founder of Gain Grow Retain, Ryanne Laredo, Chief Customer Officer at Smartly, and Kerry Cunningham, Product Marketer at 6sense who will take a closer look at leading and lagging indicators in, and around, Customer Success.

Watch the session to learn:

  • understanding leading and lagging indicators

  • how a lagging indicator for one department can be a leading indicator for another

  • communicating these indicators up and down your organization

About the speakers

Christian Jakenfelds

Go To Market & Field Researcher, Planhat

Moderator

Christian is a GTM and Field researcher in the customer success space. He was previously a Customer Operations Manager at Tessian, where he co-led the product committee. He is also host to a series of popular thought-leadership shows, including CSNext and CS Hotseat, and was recognised as one of the Top 25 CS Thought Leaders in 2022.

Christian Jakenfelds

Go To Market & Field Researcher, Planhat

Moderator

Christian is a GTM and Field researcher in the customer success space. He was previously a Customer Operations Manager at Tessian, where he co-led the product committee. He is also host to a series of popular thought-leadership shows, including CSNext and CS Hotseat, and was recognised as one of the Top 25 CS Thought Leaders in 2022.

Christian Jakenfelds

Go To Market & Field Researcher, Planhat

Moderator

Christian is a GTM and Field researcher in the customer success space. He was previously a Customer Operations Manager at Tessian, where he co-led the product committee. He is also host to a series of popular thought-leadership shows, including CSNext and CS Hotseat, and was recognised as one of the Top 25 CS Thought Leaders in 2022.

Christian Jakenfelds

Go To Market & Field Researcher, Planhat

Moderator

Christian is a GTM and Field researcher in the customer success space. He was previously a Customer Operations Manager at Tessian, where he co-led the product committee. He is also host to a series of popular thought-leadership shows, including CSNext and CS Hotseat, and was recognised as one of the Top 25 CS Thought Leaders in 2022.

Jay Nathan

Chief Customer Officer, Higher Logic

Jay Nathan is the Chief Customer Officer at Higher Logic and a Co-Founder of the Gain Grow Retain Community, a CS leadership community of over 8,000 leaders. Jay has spent several years in different functional leadership roles in which he has developed a methodology for building, scaling, and operating customer-centered organizations.

Jay Nathan

Chief Customer Officer, Higher Logic

Jay Nathan is the Chief Customer Officer at Higher Logic and a Co-Founder of the Gain Grow Retain Community, a CS leadership community of over 8,000 leaders. Jay has spent several years in different functional leadership roles in which he has developed a methodology for building, scaling, and operating customer-centered organizations.

Jay Nathan

Chief Customer Officer, Higher Logic

Jay Nathan is the Chief Customer Officer at Higher Logic and a Co-Founder of the Gain Grow Retain Community, a CS leadership community of over 8,000 leaders. Jay has spent several years in different functional leadership roles in which he has developed a methodology for building, scaling, and operating customer-centered organizations.

Jay Nathan

Chief Customer Officer, Higher Logic

Jay Nathan is the Chief Customer Officer at Higher Logic and a Co-Founder of the Gain Grow Retain Community, a CS leadership community of over 8,000 leaders. Jay has spent several years in different functional leadership roles in which he has developed a methodology for building, scaling, and operating customer-centered organizations.

Ryanne Laredo

Chief Customer Officer, Smartly

Ryanne Laredo is the Chief Customer Officer at Smartly and committed to customers while supporting the company’s U.S growth and leadership in enterprise advertising technology. She’s also the co-founder of AdTech Cares, and founding member of Chief.

Ryanne Laredo

Chief Customer Officer, Smartly

Ryanne Laredo is the Chief Customer Officer at Smartly and committed to customers while supporting the company’s U.S growth and leadership in enterprise advertising technology. She’s also the co-founder of AdTech Cares, and founding member of Chief.

Ryanne Laredo

Chief Customer Officer, Smartly

Ryanne Laredo is the Chief Customer Officer at Smartly and committed to customers while supporting the company’s U.S growth and leadership in enterprise advertising technology. She’s also the co-founder of AdTech Cares, and founding member of Chief.

Ryanne Laredo

Chief Customer Officer, Smartly

Ryanne Laredo is the Chief Customer Officer at Smartly and committed to customers while supporting the company’s U.S growth and leadership in enterprise advertising technology. She’s also the co-founder of AdTech Cares, and founding member of Chief.

Kerry Cunningham

Research, 6sense

Kerry Cunningham has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets. Kerry has been a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of B2B products, solutions and services.

Kerry Cunningham

Research, 6sense

Kerry Cunningham has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets. Kerry has been a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of B2B products, solutions and services.

Kerry Cunningham

Research, 6sense

Kerry Cunningham has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets. Kerry has been a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of B2B products, solutions and services.

Kerry Cunningham

Research, 6sense

Kerry Cunningham has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets. Kerry has been a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of B2B products, solutions and services.

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