60 minutes

Retention through education

Customer education is an essential, yet frequently underestimated component of customer success. While many organizations focus on short-term gains, they often miss the long-term value that a well-structured customer education program can provide — particularly when it comes to boosting customer retention. 

In this webinar, we dive into how to achieve sustained growth through education, and how shifting this focus can significantly impact customer loyalty and lifetime value.

We cover: 

  • The core elements of a successful customer education program

  • The pivotal role it plays in customer retention and loyalty 

  • How to measure the effectiveness of education programs


Watch the recording

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About the speakers

Ambera Cruz

Head of Marketing, Planhat

Moderator

Amberā Pualani Cruz has spent the last 12 years building and scaling high-performing marketing teams across the globe. Today she leads the marketing team at Planhat, driving demand and helping customers unlock sustainable growth through their successful customers. 

Ambera Cruz

Head of Marketing, Planhat

Moderator

Amberā Pualani Cruz has spent the last 12 years building and scaling high-performing marketing teams across the globe. Today she leads the marketing team at Planhat, driving demand and helping customers unlock sustainable growth through their successful customers. 

Ambera Cruz

Head of Marketing, Planhat

Moderator

Amberā Pualani Cruz has spent the last 12 years building and scaling high-performing marketing teams across the globe. Today she leads the marketing team at Planhat, driving demand and helping customers unlock sustainable growth through their successful customers. 

Ambera Cruz

Head of Marketing, Planhat

Moderator

Amberā Pualani Cruz has spent the last 12 years building and scaling high-performing marketing teams across the globe. Today she leads the marketing team at Planhat, driving demand and helping customers unlock sustainable growth through their successful customers. 

Seth Johnson

VP Customer Experience, LearnUpon

Seth has held a wide range of customer-facing roles in services and technology for 25+ years, including 12+ years serving customers in education and learning. He's been part of organizations ranging from early-stage startups to fully scaled businesses. He particularly loves leading post-sales teams in scaling businesses focused on helping customers get real business results from technology.

Seth Johnson

VP Customer Experience, LearnUpon

Seth has held a wide range of customer-facing roles in services and technology for 25+ years, including 12+ years serving customers in education and learning. He's been part of organizations ranging from early-stage startups to fully scaled businesses. He particularly loves leading post-sales teams in scaling businesses focused on helping customers get real business results from technology.

Seth Johnson

VP Customer Experience, LearnUpon

Seth has held a wide range of customer-facing roles in services and technology for 25+ years, including 12+ years serving customers in education and learning. He's been part of organizations ranging from early-stage startups to fully scaled businesses. He particularly loves leading post-sales teams in scaling businesses focused on helping customers get real business results from technology.

Seth Johnson

VP Customer Experience, LearnUpon

Seth has held a wide range of customer-facing roles in services and technology for 25+ years, including 12+ years serving customers in education and learning. He's been part of organizations ranging from early-stage startups to fully scaled businesses. He particularly loves leading post-sales teams in scaling businesses focused on helping customers get real business results from technology.

Chris Regester

Chief Customer Officer, Planhat

Chris Regester is the Chief Customer Officer at Planhat and was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets.

Chris Regester

Chief Customer Officer, Planhat

Chris Regester is the Chief Customer Officer at Planhat and was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets.

Chris Regester

Chief Customer Officer, Planhat

Chris Regester is the Chief Customer Officer at Planhat and was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets.

Chris Regester

Chief Customer Officer, Planhat

Chris Regester is the Chief Customer Officer at Planhat and was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets.

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October 30, 2024

Retention through education

Key takeaways

Customer education is an essential, yet frequently underestimated component of customer success. While many organizations focus on short-term gains, they often miss the long-term value that a well-structured customer education program can provide — particularly when it comes to boosting customer retention. 

In this webinar, we dive into how to achieve sustained growth through education, and how shifting this focus can significantly impact customer loyalty and lifetime value.

We cover: 

  • The core elements of a successful customer education program

  • The pivotal role it plays in customer retention and loyalty 

  • How to measure the effectiveness of education programs


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An abstract render of a Planhat customer profile, including timeseries data and interaction records from Jira and Salesforce.

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