60 minutes
Retention through education
Customer education is an essential, yet frequently underestimated component of customer success. While many organizations focus on short-term gains, they often miss the long-term value that a well-structured customer education program can provide — particularly when it comes to boosting customer retention.
In this webinar, we dive into how to achieve sustained growth through education, and how shifting this focus can significantly impact customer loyalty and lifetime value.
We cover:
The core elements of a successful customer education program
The pivotal role it plays in customer retention and loyalty
How to measure the effectiveness of education programs
Watch the recording
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About the speakers
Ambera Cruz
Head of Marketing, Planhat
Moderator
Amberā Pualani Cruz has spent the last 12 years building and scaling high-performing marketing teams across the globe. Today she leads the marketing team at Planhat, driving demand and helping customers unlock sustainable growth through their successful customers.
Ambera Cruz
Head of Marketing, Planhat
Moderator
Amberā Pualani Cruz has spent the last 12 years building and scaling high-performing marketing teams across the globe. Today she leads the marketing team at Planhat, driving demand and helping customers unlock sustainable growth through their successful customers.
Ambera Cruz
Head of Marketing, Planhat
Moderator
Amberā Pualani Cruz has spent the last 12 years building and scaling high-performing marketing teams across the globe. Today she leads the marketing team at Planhat, driving demand and helping customers unlock sustainable growth through their successful customers.
Ambera Cruz
Head of Marketing, Planhat
Moderator
Amberā Pualani Cruz has spent the last 12 years building and scaling high-performing marketing teams across the globe. Today she leads the marketing team at Planhat, driving demand and helping customers unlock sustainable growth through their successful customers.
Seth Johnson
VP Customer Experience, LearnUpon
Seth has held a wide range of customer-facing roles in services and technology for 25+ years, including 12+ years serving customers in education and learning. He's been part of organizations ranging from early-stage startups to fully scaled businesses. He particularly loves leading post-sales teams in scaling businesses focused on helping customers get real business results from technology.
Seth Johnson
VP Customer Experience, LearnUpon
Seth has held a wide range of customer-facing roles in services and technology for 25+ years, including 12+ years serving customers in education and learning. He's been part of organizations ranging from early-stage startups to fully scaled businesses. He particularly loves leading post-sales teams in scaling businesses focused on helping customers get real business results from technology.
Seth Johnson
VP Customer Experience, LearnUpon
Seth has held a wide range of customer-facing roles in services and technology for 25+ years, including 12+ years serving customers in education and learning. He's been part of organizations ranging from early-stage startups to fully scaled businesses. He particularly loves leading post-sales teams in scaling businesses focused on helping customers get real business results from technology.
Seth Johnson
VP Customer Experience, LearnUpon
Seth has held a wide range of customer-facing roles in services and technology for 25+ years, including 12+ years serving customers in education and learning. He's been part of organizations ranging from early-stage startups to fully scaled businesses. He particularly loves leading post-sales teams in scaling businesses focused on helping customers get real business results from technology.
Chris Regester
Chief Customer Officer, Planhat
Chris Regester is the Chief Customer Officer at Planhat and was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets.
Chris Regester
Chief Customer Officer, Planhat
Chris Regester is the Chief Customer Officer at Planhat and was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets.
Chris Regester
Chief Customer Officer, Planhat
Chris Regester is the Chief Customer Officer at Planhat and was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets.
Chris Regester
Chief Customer Officer, Planhat
Chris Regester is the Chief Customer Officer at Planhat and was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets.
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Retention through education
Key takeaways
Customer education is an essential, yet frequently underestimated component of customer success. While many organizations focus on short-term gains, they often miss the long-term value that a well-structured customer education program can provide — particularly when it comes to boosting customer retention.
In this webinar, we dive into how to achieve sustained growth through education, and how shifting this focus can significantly impact customer loyalty and lifetime value.
We cover:
The core elements of a successful customer education program
The pivotal role it plays in customer retention and loyalty
How to measure the effectiveness of education programs
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Resources
Customers
© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
Resources
Customers
© 2025 Planhat AB
