Beyond Advocacy: The Untapped Potential of Customer Marketing

This customer marketing reports set out to discover the challenges and opportunities that customer marketing teams face when running campaigns focused on advocacy, retention, expansion, and product enablement.

Author

Christine Nielsen

April 22, 2024

1 min read

Being data-driven, are we there yet?

Being data-driven should be standard nowadays, but many organizations still struggle with it. Every company wants to be data-driven, but putting it into practice is the tough part.

April 11, 2024

6 min read

How to transition from a cost center to a profit center in CS

Many in CS shy away from the commercial aspects of the business, but it's a missed opportunity to keep the conversation moving around maximizing and driving value for customers.

April 8, 2024

5 min read

It's worth the risk: Identifying and managing risk in CS

When faced with risk in CS, it’s hard to know what the first step should be. We've developed an actionable plan based on experience from three CS experts.

April 4, 2024

7 min read

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Posts

CS professionals voted: Planhat is a top Customer Success Software

See why Planhat's customer platform is globally recognized in the G2 Spring 2024 Report. Explore the nine categories where Planhat stands out as a G2 Leader.

It Takes a Village: Delivering an Outstanding Customer Experience at Scale

Join our next CSM Corner where we’ll discuss working cross-functionally to deliver a world-class customer experience.

It’s worth the risk: Identifying and managing risks in CS

Whether you're a veteran CSM or new to the concept of risk management in CS, this discussion will set you on a path towards more resilient, risk-aware customer success best practices.

Customer Success Meetup in Manchester

Come join us and other Customer Success professionals in Manchester on April 25th!

Big thanks to Anika, and a cheerful hello to Malin!

A special podcast episode celebrating Anika Zubair's farewell and welcoming Malin Skoglund as our new host.

Planhat x Hubspot: V2 Integration

Learn more about how the Planhat and HubSpot integration helps teams better collaborate to drive customer growth.