Brandon Ramsey — On any given construction project in America, there is a minimum of five core stakeholders, and I could go through the list, but at the end of the day, these are dynamic relationships. You need a universal buy-in to really optimise the efficiency of that project, right?

And with our tool, a large part of the success of incorporating our tool into your tech stack is an open sense of collaboration. It's wanting to work with all stakeholders. Well, that requires us to have a deep, meaningful understanding of every single stakeholder on your project and how they're leveraging our platform.

Other tools in the industry that are customer relationship managing do not take into account the varying degrees of different stakeholders on one account. Planhat gives us the incredible sense of flexibility to look for five, six degrees removed from our customer and figure out how their customers—our customers' customers—are using the platform.

So it gives us the ability to monitor, to drop in, see how they're leveraging OnsiteIQ, and then manage the relationship for them and understand how we could better serve our customers' partners.