Brandon Ramsey — In the same way that we provide transparency and accountability to job sites, Planhat allows us to have that same opportunity within our customer base.

We have a very high-end style of customer. These are not people that kind of expect automation in their relationships. They want engagement. They need you to help kind of bring them to what was committed to them in the sales process.

And so Planhat gives us an opportunity not only to track the engagement that we have with our customer, what are the next steps, what have we done right? But it's also giving us the ability to record deep, meaningful insights about the customer to where we know as we continue to work with them, as our relationship evolves with them, we know exactly what is going to move the needle for that customer.

What's going to resonate the most when working with that customer? So it's a combination of things. Planhat is the utility knife by which we're able to interact with every single customer and provide them with a deep sense of value from the platform.