Achieving customer success is a long-term endeavor that demands ongoing dedication and collaboration with our clients. A solid foundation is provided by a company value framework, guiding businesses on this journey.
So, how can we consistently deliver lasting customer value through a value framework embraced by the entire organization? And what are the initial steps to building such a framework?
In this episode, our host Anika Zubair chats with Chris Regester, Chief Customer Officer at Planhat about how to deliver customer outcomes through a value framework.
Chris Regester was recently recognized by Pavilion, being included in their "Top 50 CCOs to Watch" list. With nearly two decades of experience in SaaS, he has demonstrated expertise in team building, strategic planning, and process optimization across diverse global markets. On the rare occasions he is not talking about customer success he can be found chasing his dog and daughters on the farm where he lives outside London.
As the Chief Customer Officer at Planhat, Chris ensures that customers are at the heart of everything we do. To establish consistency across the organization, Chris has developed a value framework that serves as our core commercial model. This framework ensures alignment between product development, marketing messaging, sales pitches, and customer success in delivering value. Ultimately, its purpose is to guide customers towards achieving their desired outcomes.
When creating a value framework, start by assessing the desired outcomes that your customers strive to accomplish. Continuously question and scrutinize these objectives, exploring the underlying reasons for their significance. Furthermore, verify that they are measurable and tangible in nature.
Listen now to the full conversation with Chris and Anika to learn more about how to deliver customer outcomes through a value framework.
Chief Commercial Officer
Planhat
Chris was the Chief Customer Officer at Planhat, where he led the global post-sales function. Named one of Pavilion’s “Top 50 CCOs to Watch”, he brought nearly two decades of SaaS experience spanning strategic planning, team building, and process excellence. Prior to Planhat, Chris spent 16 years at Meltwater, where he launched and scaled revenue and CS teams across Asia and Europe, supporting growth from $100M to $400M+ and leading through seven acquisitions and an IPO. Chris passed away in June 2025 and is remembered for his generosity, global perspective, and deep commitment to customer-led growth.
Founder & CEO
The Customer Success Pro
Anika is a customer success executive and founder with over 10 years of experience helping SaaS teams drive retention, revenue, and confidence at scale. She is the Founder & CEO of The Customer Success Pro, a coaching consultancy for CS professionals, and most recently served as Head of Customer Success at Griffin. Anika has held CS leadership roles at Karbon, inSided, and ZAP, and is known for her practical approach to commercial impact, strategic storytelling, and community-driven growth.